• NetApp to expand reach in Tier-II cities

    Strategic move to maximize growth opportunities via channel-partner enablement and enhancement in Ahmedabad

    Jul 15, 2013

    NetApp announces plans to strengthen its base and accelerate growth in the Ahmedabad market. The decision is a strategic move to capture market share in the growing Tier-II cities across India. NetApp is focused on extending its leadership in the information infrastructure market in India with a strong go-to-market plan underlined by robust relationships with key service provider partners, value-added reseller (VAR) partners, and enabling them to work together to more effectively address the customer base in Ahmedabad, the press release announced.

    “At NetApp we have consistently expanded our customer reach in India and focused our resources / energy towards building high efficiency storage solutions for the Indian market. Now we have a strategy to expand to the next level of cities. In Ahmedabad, a city which has a sizeable addressable market, we plan to expand our partner and market coverage,” says Rajeev Saxena, Director, India Public Sector, Commercial and SAARC NetApp Marketing & Services Pvt. Ltd.
    Over the past few months, NetApp has launched and undertaken multiple channel enablement programs that underline its commitment towards its partners. The NetApp Accredited Sales Professional (NASP) and Sales Engineering (SE) technology programs apart from the various NetApp conducted programs around FlexPod, HPC and Big Data enable partners to build skills internally and provide professional consulting services to their clients. 
    Krithiwas Neelakantan, Director, Channel & Alliances, India & Saarc, NetApp says, “Our 'install base' today across India has increased and we believe this momentum will continue, we are extremely aggressive at this front now. Our go to market strategy is channel partner intensive and given the strengthened and enhanced relationships that we share with our channel partners, pan-India, we are confident that we will be able to meet our business goals and build our channel battalion in Ahmedabad.”
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