Target is to strengthen customer and partner support and penetrate deeply into market with world class products
ATEN today announced the appointment of its second national distributor – RP tech India. This appointment comes as part of the expansion plans of ATEN, where they plan to penetrate deeper into the Indian markets with their world class products and solutions.
ATEN observes that India is a huge country and they wanted to focus on their customers in every region. RP Tech is a renowned name and has a vast network of partners across all the regions. Their customers will be able to access latest ATEN products and services quicker than earlier.
ATEN is looking forward to further strengthen its customer and partner support network through both the national distributors. As part of the plan, ATEN would be periodically training the partners on the latest technologies and solutions to keep them equipped with knowledge and ahead of competition.
RP tech India is the leading value-added distributor of IT and Mobility solutions and one of the top 5 distributors in India. Growing at a consistent 25% CAGR YoY, the company offers products from over 23 renowned global brands to 9000+ customers spread across 750+ towns/cities. RP tech India is the recipient of prestigious awards such as a Best National Distributor and Fastest growing National Distributor from the media and vendors for its outstanding performance.
About specific assignment and responsibility for RP tech, Mr. Mike Chiang added, “We want to have greater reach to our customer base and serviceability. As we introduce specialized and innovative products in India, we require both the distributors to have more resources and greater knowledge on the product. We want to bring in healthy competition so that both the NDs increase their focus on our products and customers.”
ATEN has made its mark prominent with 40 glorious years in connectivity business. The company has partnered with various distributors to serve their customers with best of breed solutions in India. Apart from Cubix Microsystems and RP tech India as National Distributors, ATEN has also partnered with a number of regional distributors across India, the most recent amongst them is DC Infotech in Mumbai as regional distributor for west for IT product line.
With this new arrangement with RP tech, ATEN would expand into 750+ towns/cities.