What is your core strength as a leader?
As a Channel leader my responsibility is to increase the coverage of SAP in front of customers, increase market expansion for SAP, grow Cloud and On-premise business and make customer successful in their digital journey by effectively engaging the partner eco-system. Partners play a vital role in all of these areas.
Building a health eco-system remains important to build long term business successful for partners and SAP. This needs constant innovation in partner programs that need to suit the market and partner dynamics.
As SAP expands its folds in the SME, partner will play an important role to cover Non-Metro markets and accelerate the business.
What are your future plans to further grow the channel market in 2017 – any particular strategy from geography or vertical perspective are you planning?
Currently 85% of the SME business for SAP India is built with partners. In the future, we want the partners to drive 100% of this for which it is undertaking various strategic initiatives. Through our ecosystem and channel business across the markets, we will work with our partners to co-innovate and drive volumes with various partner types from resellers and distributors to software, services and technology partners – to serve customers of all sizes in India.
What would be your message for aspiring partners?
Customers are at the core of SAP’s success and we firmly believe that our partners have an equal hand in this accomplishment. One of our primary goals is to enable partners to ultimately help our customers run simple every day. We are also committed to empower our partners to enhance their profitability by building specialized capabilities to upskill them. We offer the opportunity to take advantage of SAP’s industry-leading solutions and award-winning partner programs and jointly enable our customers to lead in this digital economy.