The theme of the event is ‘Infrastructure Modernization.” We believe that the customers already have infrastructure in place which include some form of Data Center, PC, Server, Communication tools, but the industry evolving and requires a different set of infrastructure or lot of optimization in order to adapt to the changing demands of the customers. The customers are becoming more aware much before they buy anything. Either they get the information from various search engines or from various social media. So the organizations need to understand the trend in the market and react to that and having right infrastructure is a necessity. So either they would modernize their infrastructure or acquire required infrastructure to enable digitization, mobility, social marketing, etc. for a quick decision making, which can enhance their decision making, banding and sales.