This will be Epson’s first association with a football club in India.
Epson has announced a sponsorship deal with famous Indian football club Bengaluru FC (BFC) to become the football clubs Official Printing and Imaging Partner. This will be Epson’s first association with a football club in India. Bengaluru FC is participating in the Indian Super league (ISL) 2017-18 for the first time.
The agreement, which starts immediately, sees Epson, one of the leading manufacturers of printers, projectors and robots worldwide, have a brand presence on the Bengaluru FC (BFC) jersey sleeve. Epson will also supply Bengaluru FC with its printers and projectorsto be used at the club and training facilities. The deal will see Epson align its brand with India’s top football club to raise its profile with a young audience which follows football in India.
Leading the way through constant creativity and innovation both brands share a commitment to achieving the highest standards. The partnership with Bengaluru FC (BFC) aligns Epson with an exciting and recognised football brand in India and is expected to bringthe brand closer to a young and growing sports loving audience in India. Epson says its vision to excite and inspire customers is represented by Bengaluru FC’s success on the pitch and the unique printer and projector technologies for which Epson is renowned. This partnership is expected to help Epson engage more with its customers in key markets and enhance its brand awareness.
Speaking on the association, Toshiyuki Kasai, President, Epson India, says “India is fast becoming a nation of football enthusiasts and we are excited to announce our association with Bengaluru FC.”
Mandar Tamhane, Chief Technical Officer of Bengaluru FC (BFC), added “We are obviously delighted to have Epson as one of our commercial partners with immediate effect and are looking forward to developing an exciting communications programme that helps us both achieve our business goals. Epson is an amazing and highly respected global brand, which perfectly complements our ideals and aspirations.”