With the aim of escalating its presence, Asus has set up a retail outlet in Durgapur Resembling all the accessible outlets, this outlet will also feature the entire range of fully working Notebooks and Netbooks that have been launched in India till date. The retail outlet IT Zone is located at Opposite Doctor's colony city center Durgapur-713216.

In order to timely serve and counterpart the demand, it was crucial to shift our focus to Tier II and Tier III areas. Apart from regional distributors and manpower; it was indispensable to escalate our presence in West Bengal to be able to reach to our existing and prospective customers and cater to their needs.” commented Unaez Quraishi, Sales and Distribution Director- System Business Group, Asus Technology Pvt. Ltd.

The new outlet features the company’s entire range of Notebooks/Netbooks and intends to cease customer’s search for the best available option. The store will have the company's entire range of Entertainment, Classic, Versatile and Elite series Notebooks/Netbooks. End users can look forward to the latest Gaming notebook G74SX and experience the thrill of 3D vision. Product range also includes the Eee Pad Transformer, which is the best tablet choice for users looking for both media consumption and mobile productivity with an expandable keyboard docking station. The New U Series Bamboo Collection (a follow-up to the first Bamboo Series launched in 2008) blends the wonders of natural design with cutting edge notebook computing and stylish mobility.