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Dell Unveils Fluid data Architecture

Helps better manage data growth, reduce storage costs and simplify IT infrastructure management

Jul 20, 2011

Dell launches Intelligent Data Management solutions to help customers combat challenges associated with storing and managing data. Part of the uniqueness is Dell’s Fluid Data technology combining a powerful data movement engine, intelligent software and modular hardware that can help cut costs up to 80 percent. 

Dell’s comprehensive intelligent data management (IDM) strategy, effective archiving can help organizations increase efficiency for IT staff while cost-effectively meeting compliance requirements and streamlining backup processes. By adopting Dell’s modular approach and automated, rules-based movement and retention capabilities, you can meet your expanding storage needs without overwhelming infrastructure or driving up costs. 

 Fluid Data Architecture solutions demonstrate another addition to Dell’s larger initiatives to address storage challenges, and are helping customers efficiently and flexibly move the right data to the right place at the right time at the right cost.

 S Sridhar, Director - Marketing, India relationship, Dell India: “Today’s changing technology landscape, with the growth of data and the plethora of devices trying to access that data, has thrust storage back into the spotlight as there are not only numerous ways to access data but lose it as well. Customers now need to take a holistic approach to data management that maximizes efficiency and recognizes the different importance of diverse sets of data. The top priority for CIOs is cutting costs, achieving maximum storage flexibility & scalability for their enterprises and the explosion in digital content and new data retention requirements is driving rapid data growth. With Dell’s Intelligent Data Management Solutions, you can remove the uncertainty and ambiguity that keep you from making smart decisions about your data, without locking yourself into a costly, inflexible strategy that won’t fit your long-term business needs.”

 Satyen Vyas, Director – Medium Business, CSMB division, Dell India: “Our customers are experiencing massive data growth, and new requirements to retain, protect, and discover their information is continuing to compound the data management challenge. SMB customers have also started looking at centralized storage like large enterprises and require technology which grows along with their business, and does not force them to do forklift upgrades while taking advantage of upcoming storage technologies.”

 Channel Partner quote (Sanjiv Khushu - Head Enterprise and Storage, VSM Technologies): “Dell’s channel strategy is based on the premise of making technology more accessible to enterprises and the company is committed to educating and certifying partners to enable them to engage better.  We continue to strengthen and expand our strategic partnership to deliver innovative solutions that help customers cost-effectively manage their information. As customers increasingly virtualize their data centers and address expanding storage needs, we are working closely with Dell to offer industry leading unified storage and data deduplication solutions that will provide customers with the flexibility to make this transition as seamless as possible.”

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