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HP IPG Turns to SOHO and SMBs with New Solutions

Launches a slew of energy-efficient, affordable Laser printers

Nov 25, 2011

In a bid to intensify its presence in SOHO and SMB segment, HP IPG has added a new range of imaging products with monochrome, color LaserJet single and All-in-Ones (AiOs) functionality. The new printing systems are designed to allow cost-conscious SOHOs and SMBs the ability to print professional quality documents at an affordable price. As per the company release, the new products are high on ‘green’ quotient with features like HP Auto-On/Auto-off technology and HP Smart Web Printing. 

The new printers include HP LaserJet Pro P1108, a single function monochrome priced at Rs. 6,599/-. However its other variant - HP LaserJet Pro P1106 - is available for Rs. 5,999/-.

Pro P1108 comes with a built-in printer driver therefore does not need a CD to install the printer drivers on any Windows PC. It takes less than 2 minutes to start printing from the moment the printer is plugged into the USB port of a PC.

HP Smart Web Printing dramatically cuts down on paper wastage by automatically scaling the web page output to fit the width of paper. It offers higher print speed of 18ppm (pages per minute) and first page out in as fast as 8.5 seconds deliver higher productivity.

“Our new range of monochrome and color LaserJet printers embodies HP’s commitment to innovation and a greener environment. These are affordable, space and cost-saving devices that are specifically designed for SOHOs and SMB customers, and offer professional quality printing with dramatically reduced energy consumption, “said Nitin Hiranandani, Director, LaserJet Enterprise Solutions, HP Imaging & Printing Group.

“HP’s leadership in the Laser printer market in India is unchallenged and we remain committed to enhance our engagement with customers and channel partners, not just in metros, but also in tier II and tier III cities throughout India,” he added.

Other products launched today include MFPHP LaserJet Pro 100 color MFP M175nw at INR 44,999, HP’s smallest ePrint-enabled color multifunction laser printer, HP LaserJet Enterprise 500 color M551 series – M551dn at INR- 98700/-, an ePrint enabled printer ideal for enterprise and small-business work teams who want professional-quality color and document management tools. It offers high-quality color prints at speed of up to 33 PPM. Similarly, HP LaserJetPro M1536dnf Multifunction Printer is priced at INR24, 999 and is an energy star qualified printer that helps you reduce energy with Instant-on Technology and Instant-on Copy. It has 26 ppm print speed, with two – sided printing which helps you minimize the impact on the environment, and save up to 50 percent. HP LaserJet Enterprise M4555 MFP series - 4555H, priced at INR- 217062/-, offers up to 55 ppm, and manages tasks from the HP Easy Select pivoting color control panel. Finally, HP LaserJet Pro CP1025 Colour Printer is amongst the first set of printers to get the much coveted Bureau of Energy Efficiency (BEE) label in India. It is priced at INR- 14,999/-.

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