HP to Protect Customers from Fraudulent Printing Supplies
Comes-up with New Mobile Authentication tool
Dec 14, 2011
HP comes-up with a new Mobile Authentication tool to help customers identify counterfeit ink and toner cartridges easily and conveniently. Through the HP eSupplies mobile app, the new HP Mobile Authentication tool allows customers to scan the security label on the packaging of ink and toner cartridges to verify their authenticity.
“The new HP Mobile Authentication tool features an innovative technology that will better protect customers from fraudulent printing supplies. HP takes a proactive approach to alerting customers on how to identify counterfeit printing supplies. Through our anti-counterfeiting efforts, HP is determined to protect our customers and our brand,” Said R Manikandan, Director – Inkjet and Web Solutions, Imaging and Printing Group, HP India Sales Pvt. Ltd.
The HP Mobile Authentication tool features a QR code on both HP Original ink and toner cartridge security labels. After checking for the label’s holographic properties to verify authenticity, customers can capture the QR label with a smartphone to access the HP Mobile Authentication tool and validate the label. Valid labels generate a confirmation message, which indicates that the cartridge has a valid code. Invalid labels generate a warning message and a link for more information at www.hp.com/apac/nofakes.
Customers who cannot scan QR codes can also validate the new label by entering the alpha numeric code printed next to the QR Code on the new security label at the HP Mobile Authentication website.
The HP Mobile Authentication tool is now available for Original HP ink cartridge and will be available for Original HP toner cartridge beginning in December 2011.