Jamcracker, the Cloud Computing Brokerage Company, started long back in 1999 to enable the end-customers to consume services of the partners. The purpose of the company is to help customers not to own the infrastructure but to take that as service. It is also to upgrade the customers' skill sets with a very small cost.
Speaking about the early stage of cloud computing, K. B. Chandrasekhar ("Chandra"), CEO and Chairman, Jamcracker Inc. said, “I started cloud 1.0 back in 1994 with my company called Exodus communications. Exodus allowed people to bring in servers on demand and run in the network. It was a big deal that time as people wanted scalable bandwidth.”
He later found that there is so much of content coming in that there is requirement of an agency to facilitate it and created Jamcracker. Soon after he started the company the famous dot.com bust happened but it became a boon for them. When nothing went right for the industry, Jamcracker continued to build its platform and enabled the telecoms and SMEs.
As per Chandra, SME customers do not have bandwidth and muscle to get the best possible solution. Cloud brokerage allows bringing together certified partners including the VARs, SME customers and engage in a trusted bidding process by knowing the track record of the VAR and what others have to say about that VAR and whether he is getting the best solution at the best possible price point. He is also able to track the entire progress, which typically is the luxury of large enterprises. Otherwise, SMEs always remain under the mercy of 1-2 VARs. He says, “We also bring in the element of rating people how their experience is.
As per Chandra, India is on their mind as the top market for cloud solutions. It is not the replacement market but the green field projects very likely to adoption cloud. There are various case studies which show that the SMEs are gaining productivity our of cloud adoption. In fact, TCS, HCL, Sify have already launched their cloud strategy for the SMEs. All telcos are lining up to provide cloud solutions in India.
Chandra adds, “In the past nine months, our phones are ringing nonstop. Suddenly, we are thrown in to the mainstream adoption. From being sleepy at our pleasure, suddenly we are pushed to run at 100 miles per hour. The best part is that we are not competition to the VARs. We work with distributors to complement the VARs.”
Today, the micro organizations are using technology effectively for their server, storage and security needs. Zero legacy, propensity and availability are clearly driving the growth of this market. The technology vendors are evangelizing the cloud computing.
Jamcracker has engaged with channel partners and resellers, which is paying them big way for last 6-9 months.
He adds, “Now we can understand that the resellers’ hesitance is gone as they are aggressively going into the cloud space.”
Jamcracker already have resellers across the country. The company has spent a lot in engaging channel partners in terms of enabling them.
As per him the glamorous sectors of the market are not taking up the cloud. It is the schools, fleet management company, etc. are taking up cloud computing.
These benefits are enabling Jamcracker to grow fast and as a result, the company is being appreciated in several countries including Australia, Ireland, US, India, etc. Today, the company has 400 partners including Telestra, AB&T, Telus, and several other tier -2 & - 3 partners. These customers are servising 6 digit customers base across the world.
Conclusion…
Chandra concludes “India is the next super power. My job is to create enterprises in India and develop market. We have 200 people plus here. We have big research centre in Chennai. Also, we have incubator centres in Chennai and Bangalore, where there are six new start-ups coming through. Today, there are about 32 lakh MSMEs in India and 99% are the potential for cloud. It is a huge potential for cloud computing and for Jamcracker.