Channel partners play a key role in the unified communication market in taking the services to the last mile , expanding the delivery & support coverage. With cloud services touted to be a major play riding on unified communication in India, channel’s role has crossed over from sales enablers to IT transformation agents.
In these times of digital disruption, we are seeing enterprises going on a hyper-collaborative mode which is very essential for being on top of their businesses. The other phenomenon we are seeing is that the borders are blurring between different silos of Collaboration like UC, Video, Conferencing and Contact center. This is forcing clients to step back and rethink of their earlier strategy of going with the best of breed in each silos and move towards a platform where different services like Voice, UC, Video etc can be integrated
As customers embark on the digital journey, they feel it is absolutely necessary for integrating Collaboration into business processes. For eg: Consumer of any service (banking, cab etc) today wants to be able to collaborate from a mobile app with the provider of that service. Secondly enterprises have realized that they are able to drastically improve profitability and customer satisfaction by embracing Collaboration technologies and building business use cases.
“Today, Collaboration is becoming very crucial in any enterprise both as a business enabler and also internally for employees to collaborate seamlessly to deliver faster and better results.”
National Business Manager
Collabaration & CX, Sales
Dimension Data, India
Dimension Data believes that they will be significant to clients only by being their trusted advisor and in proposing solutions that will add value to their businesses. As per Gopal VT, National Business Manager, Collabaration & CX, Sales, Dimension Data, India, “Today, Collaboration is becoming very crucial in any enterprise both as a business enabler and also internally for employees to collaborate seamlessly to deliver faster and better results. we take a consultative approach in everything that we do. We use some of our own tried and tested methodologies and frameworks to build a Collaboration roadmap for the client for a period of 18 – 36 months. We build Collaboration use cases which impacts the clients internal processes and build an outcome based model. We also build a very strong adoption program for the client since adoption is most crucial success factor in any large Collaboration project. ”
“UC Solutions bring the real sense of effective collaboration within the organizations and increase its productivity. Hence, clients are really enthusiastic about implementing UC solutions in their organizations and reap its benefits.”
Akash Gupta, Qualtel Solutions, Mumbai excerpts, “UC Solutions bring the real sense of effective collaboration within the organizations and increase its productivity. Hence, clients are really enthusiastic about implementing UC solutions in their organizations and reap its benefits. In order to offer effective UC solution to our customers, we have been working closely with a couple of companies, one of which is Matrix. Matrix has been pioneers in IP/TDM PBX and VOICE Gateways. They have recently launched integrated UC solutions in their new series of PBX’s and are open to meet market requirements and feedbacks to bring in required features in the system. As mentioned above, we recently deployed their solution for a couple of our customers and the feedback was very encouraging.”
Effective communication is a major contributor to the success of any organization. The medium of communication has evolved over time and it continues to do so every day. There is an increased demand for collaboration among the companies and so a huge market for UC Solutions is in the making. It is also proven that one cannot just rely on a voice call, especially we now know how WhatsApp, LinkedIn, Twitter and Facebook has changed the way we communicate. UC provides an integrated way of using Voice, Email, Video, IM and some of the social media apps mentioned above. Hence, it is quietly evident that UC will only grow more and more popular. On a concluding note, it is highly advisable to add UC in one’s portfolio.
By: Satinder Kaur firstname.lastname@example.org