What is your core strength as a leader?
In this intensely competitive market you got to have a vision for the future. You have to predict the future as it unfolds. Technology changes so fast today that you have to plan and change your strategies very fast or you will be biting dust in the race. Taking opinions and feedbacks from everyone be it from the team or our channel partners and then a quick mutual decision at the top management helps us stay ahead in the industry.
Zebronics has always believed working in straightforward manner. As firm believer of karma, I believe that our destiny lies in good karmas that we do, bad karmas are like liabilities. Key to good fortune is by maximising the good karmas. This works very in business, I always look at the long term goals rather than short term gains.
What are your future plans to further grow the channel market in 2017 – any particular strategy from geography or vertical perspective are you planning?
Our plan is to make Zebronics a household name even in the remotest part of the country. Even in rural and semi-urban areas, there is a huge market potential, which needs to be further tapped. Our plan is to increase the no of partners, direct or indirect in these location. This will increase reach of our products, biggest USP of Zebronics products is value for money and backed by reliability. Zebronics products go really well with the consumers in these locations, who are always looking for best bang for the buck.
“Currently, we have 31 branches in all major cities and towns of India, even reaching the B and C tier cities with our channel network, along with the 128+ service centers.”
Zebronics India Pvt Ltd
What would be your message for aspiring partners?
Channel partners are the focal point and become our greatest strength to reach customers across all states in India. They do contribute to help consumers get products that are value for their money, and even after that, we make sure the channel partners get their due, for the efforts they put in. This way, our channel partners as well as our customers are happy. Our vast range of products is also a major advantage. Apart from that we also regularly update our range of products, every month.
Surveillance and consumer electronics segment is huge opportunity for all Zebronics partners to joins hands with us in this lucrative new segments. we will ensure that our products match the world class quality and service, this is one commitment to our partners. We have been very lucky to have such loyalty. We take pride to say that we have 50,000+ direct/indirect channel partners across the nation.