Aiming to empower the student community and first-time buyers, Acer India has kicked started its ‘Back to College’ campaign for 2016 with exciting offers for its student audience. The campaign will run all the way till August 31, 2016. The campaign was conceptualized using insights on what drives the youth of today. Acer celebrates the dedication of India’s youth to aim high and explore their limits, by providing the right technology tools to help them expand their potential to grow and succeed.
Commenting on the launch of the campaign, Chandrahas Panigrahi, Sr. Director and Head – Consumer Business, Acer India, “We are pleased to announce this year’s ‘Back to College’ campaign. Today’s youth is dealing with an increasingly competitive environment, be it their studies or any other co-circular activities. Not only are they aware that they are the young workforce of tomorrow, but they also know that they can relentlessly follow the path to their dreams without fear; and that technology is a key enabler for achieving their goals. Given this growing awareness among the youth, we have made a conscious effort to understand their requirements to aim higher and to achieve more. We are offering three attractive schemes to the consumers. Easy and friendly EMI schemes helps consumer to fulfill their dreams through easy loan payouts and extended warranty and Accidental Damage Protection will ensure hassle free usage, form a part of this scheme. This season also brings with it other benefits such as free Anti-Virus software to prevent malware from wiping data and Data Recovery Software could help to recover the data when hard drive crashed.”
He also said, “Acer believes technology is changing the ways in which youngsters learn. Acer products are designed to provide students with access to Acer’s innovative technology to help broaden their horizons and empower them to keep pace with the current demands of productivity and optimum usage of time and resources. In schools and colleges however, integrating technology into the classrooms is definitely a great way to reach diversity in learning styles.”
On purchase of the Acer Aspire notebook, consumers will get FREE Anti-Virus and Data Recovery software. To further sweeten the deal, on purchase of select premium Aspire series notebook, Acer is offering 1 year of Accidental Damage Protection and 2 years of extended warranty at an attractive price on registration. Consumers can opt for the same offer at just a nominal cost of Rs. 299/-+ Taxes and Rs. 499/-+ Taxes on selected SKUs. Additionally, on purchase of any Acer Aspire notebook, consumers can avail attractive EMI options on the selected regular and premium products.
The ‘Back to College’ campaign aims to provide avenues for the youth to pursue their passions and discover new-age skills that could help them to chart their own path. Acer believes technology plays a crucial role in shaping the overall development of an individual and is intent on being a constant companion throughout this journey of self-discovery.