Introduces Mono Laser, Colour and Inkjet multifunction centers and printers
Brother International India has announced its growth plans for India market. In a move to further expand Brother’s penetration in Indian market and establish deeper connect with the Indian consumers, the company announced addition of three new Mono Laser products to its existing wide portfolio of Mono Laser, Colour and Inkjet multifunction centers and printers.
As per the press release, these new models are Global Strategic models which are specifically targeted at emerging countries. With this initiative, the company aims to achieve over 15% market share in the Mono Laser category by 2015.
Yoshiji Matsui, MD, Brother International India Pvt. Ltd., said, “This is a very significant launch for Brother in India and is a resultant of constant innovation in developing & improving on technologies for the needs of each market. We envisage a significant demand for Mono Laser category in Indian market and aim to double our business in this category this year by achieving greater satisfaction and support from Indian customers with reliable, affordable and efficient products.”
Alok Nigam, GM (Sales, Marketing & Service), Brother International India Pvt. Ltd., commented, “Brother International India is committed to introduce products that cater to the needs of Indian consumers. Our strategic alliances, partner recognition and education programs help us achieve objectives of outreach towards masses and enterprises. As a step towards rewarding high performance, we would continue to support our partners with evolved technological products that offer an enriching experience.”