Amplifies focus on SMEs and PSU segment, target 100 customers for managed document services by 2013
Canon has revealed its growth plans to expand its Office Imaging Solutions division (OIS) by the end of 2015.
The division is aggressively tapping the SME market specially the manufacturing units in C, D and E class where the print volume is around 1-2 lakh a month. Canon is working with its channel partners in these cities who will be focusing on SMEs and PSU segments. Canon plans to enable the SME community by introducing cost effective workflow solutions and Managed Document Services offering. The division is also targeting cities like Ahmedabad, Chandigarh, Cochin, Patna and Bhubaneswar.
Speaking at the occasion, K. Bhaskhar, Senior Director Office (Imaging Solutions Division), Canon, said, “Organizations of all sizes from SMEs to large enterprises are looking at growing their business and expand rapidly into tier III and IV markets. We want to be a part of this growth journey and take care of their printing related requirements by offering customized and best in class technology from Canon. This is in-line with our strategy to target customers from C, D and E markets and expand our service reach to 700 locations across India.”
He further announced that they also plan to increase its customer base for MDS to 100 by the end of 2013.
Further elaborating on Canon OIS plans, Bhaskar Joshi, Senior Marketing Manager, Office Imaging Solution, Canon India, stated, “We want to empower our customers with best-of-breed technology which helps them to evolve and grow their business with a competitive edge.”