Five new top range of all -in-one photo printers to their PIXMA lineup
Canon India has launched five new top range of all -in-one photo printers to their PIXMA lineup to make it as 27 models, utilizing advanced features and design concepts to emphasize wireless and smart device connectivity.
These five printers are the flagship PIXMA MG7170, the stylish PIXMA MG6470, the versatile PIXMA MG3570, the affordable PIXMA MG2570 & MG2470 announced the press release.
The release further stated that with the aim to enable home users with new technology and creativity, three out of these five are Wi-Fi all-in-ones which will help accentuate the need to go-wireless.
Canon will be focusing big on Above the Line (ATL) and Below the Line (BTL) activities to promote the new range of Wi-Fi printers and is planning activities like mall activation, POS material; digital spends etc.
Speaking on this occasion Dr. Alok Bharadwaj, Executive Vice President, Canon India, said, “We are preparing to make Indian households get more digitally connected as they use WI-Fi and Cloud printing. We hope initiatives like this will help us grow the Inkjet category where Canon has now captured 29% market share and aiming for big leap by 2014.”
As part of its promotional activity for the new PIXMA printers, Canon will organize mall activation program wherein the company is aiming to set its own record by creating the largest print image and invite people to print via smart devices using the new Wi-Fi range of printers. The prints then will be assembled to create the biggest image and will help showcase the key differentiators of the printers to customers.