Will lead its consumer business group
Chandrahas Panigrahi has joined Acer as Senior Director – Consumer Business from 04 May, 2015. As part of his primary responsibilities, he will be heading the Consumer Business Group which includes the consumer product management team, retail management team, e-Commerce, modern trade and distribution teams.
Chandrahas would be reporting directly to Harish Kohli, Managing Director, Acer India.
Commenting on the appointment, Harish Kohli, Managing Director, Acer India, said, “We welcome Chandrahas aboard the dynamic Acer team. Chandrahas’ leadership style and core competencies match Acer’s synergies and we are excited to have someone like him amongst us. India is a very dynamic market with and we are looking forward to leveraging Chandrahas’ rich experiences and deep learning in the consumer domain. Chandrahas would help to bring intensive focus to our consumer business and strengthen our retail roadmap in India as well.”
With the recent reorganization at the Pan Asia Pacific level and Oliver Ahrens leading the way in the region, Acer considers India as a crucial market for growth in this part of the world.
Towards this, re-aligning the consumer and enterprise businesses within India was the need of the hour. Some of the recent initiatives in addressing demand in upcountry markets and enriching the last mile retail experience have shown very encouraging business results for Acer. As a part of his portfolio, Panigrahi would also be overseeing the setting up of resilient channels and distribution networks in the upcountry regions to tap into the large reservoir of consumers ready to buy computing technology.
Panigrahi has over 15 years of rich industry experience with leading companies in the technology domain spanning components and personal computing, having worked in different profiles ranging from consumer business, retail management, product management, marketing and distribution.