Unveils ‘Local Mughals’ program aimed to develop key strategic partners per city to cater to SMBs customers
Dell India has revealed the Emerging Markets Program to upkeep its long term focus on serving the growth markets of India.
The company has identified 11 underserved cities in India namely- Nasik, Lucknow, Coimbatore, Kochi, Chandigarh, Baroda, Nagpur, Vishakhapatnam, Jaipur, Mysore and Indore where they have devised a strategy for hyper growth.
The Emerging Markets Program is aimed at bringing Dell Solutions through partnerships with preferred partners to SMB’s customers in emerging markets enabling them to access Dell’s end-to-end solution portfolio announced the press release.
Channel partners will have a dedicated Dell account manager in these territories to get dedicated support for an effective engagement with the customer. It will also ensure that the partners receive an on-going training on latest technologies, enabling them as technology advisors rather than just product suppliers & an option to carry stock, for quick turnarounds to the IT needs of these customers.
Ajay Kaul, Director & GM (Global Commercial), Dell India, said, “Emerging cities are the next growth engine for Indian IT market and channel plays a very important role in serving our large business interests here. This program aims to develop key strategic partners per city to cater our Small and Medium Businesses customers. The introduction of ‘Local Mughals’ program for our channel partners will enable the selected 15 partners to become end-to-end solution providers by getting access to entire range of Dell products.”
Having a complete range of IT solutions for all businesses, with a strong distribution system the company aims to take a big leap in the hyper growth segment of India and contribute to the overall growth of the nation.