The association aims to magnify its presence in consumer segment and boost the brand’s visibility in India
DIGISOL introduces leading Bollywood actress, Sonakshi Sinha, as the national brand ambassador for the DIGISOL range of wireless and networking products. The appointment of Sonakshi comes at a time when DIGISOL plans to magnify its presence in consumer segment and this association is expected to boost the brand’s visibility in India.
Arati Naik, COO, DIGISOL, said, “DIGISOL brand is young and so are our target consumers. We believe Sonakshi is a good choice as she is widely admired by young Indian audience. Her charismatic personality of being stylish, fun and Internet savvy makes her fit seamlessly into the brand.”
Expressing her excitement, Sonakshi Sinha said, “I am happy to represent a brand like DIGISOL which is playing a major role in making DIGITAL India a reality. Now that I’m associated with DIGISOL, I look forward to be a part of their initiative.”
Committed to the government’s call of ‘Make in India’, DIGISOL has recently launched two Wireless Broadband Routers, the next generation DG-HR3400 Wireless Broadband Home Router and DG-BG4300Nu Wireless Broadband ADSL Router, at its manufacturing plant in Goa. It has a range of over 150 products across the IT networking spectrum which include routers, 3G products and switches. DIGISOL products incorporate world class quality and are backed by Smartlink’s own manufacturing facility, its R&D, a pan India distribution network and call-based technical support backed by a strong in-house service team.
Sonakshi Sinha is a famed Indian Bollywood actress. She has marked her Bollywood debut in Hindi film industry with 2010’s Blockbuster hit ‘Dabangg’, which went on to be the biggest hit of that year. She won the Filmfare Award for “Best Female Debut”. Later, she starred in some of Bollywood’s biggest hits including ‘Rowdy Rathore’, ‘Son of Sardar’, ‘Dabangg 2’ and many more.