During and post pandemic the only key to succeed is survival of the fittest. Industries during these tough times are redefining the work dynamics only to survive. TTBS has an extensive, high quality and robust wire line network and offers largest portfolio of ICT services for different businesses across the country in more than 60 cities. TTBS has one of the largest enterprise focused teams of sales& service professionals and a wide channel partner network which is close at hand to meet the requirements of its customers.
Sense of market sentiment now post pandemic
Given this situation, Digital adoption and transformation is progressing even more rapidly as India becomes the largest hybrid market. Hybrid ‘work from anywhere’ model is going to stay here longer, and enterprises are going to sustain this as it is cost-effective, and efficient for collaboration. Aditya Kinra, Vice President – Tata Teleservices Ltd says,’’ The fundamental shift brought in by the pandemic has pushed enterprises to reboot their business models. We are seeing a sort of digital re-awakening where businesses have realized that digital is not just good to have but an absolute imperative for survival, growth, and market leadership. We have seen a significant adoption of Cloud based solutions, Collaboration solutions, AI and IoT, Data Management solutions that allow enterprises to integrate, secure, manage data efficiently”.
This modern era is emerging and enabling technologies such as AI, machine learning, big data, IoT, blockchain, cloud computing, virtual/augmented reality, cybersecurity and is bringing drastic positive impact on improving the quality of life and experience. He adds,” IoT, AI and Cloud with security overlay, being scalable solutions, are witnessing a massive boost, driven by new use cases to accelerate automation of processes and systems; enterprises are heavily investing in these for long term benefits. These technologies give organizations the ability to develop new business models which offers endless benefits such as improved real-time interaction with customers, accurate insights, better inventory management, higher employee productivity, better resource allocation, effective forecasting resulting in more efficient business decisions”.
Overall offerings of TTBS
The life cycles of software products and services are affected by the changes in the software industries; and the changes in the needs and requirements of product and services users in various industries. To survive in the marketplace, products and services ought to be responsive to these changes. To be so, they must have cutting-edge features and functionalities, associated with the enterprises unmet needs and requirements. To this he mentions,” TTBS offers most comprehensive suite of products and services involving Cloud & SaaS, Collaboration, Connectivity, IoT, Marketing & Security. The company has expertise in both the digital and the connectivity space and this enables us to take end-to-end ownership of the entire solution, be it devices, applications, or connectivity. These solutions are an amalgamation of unique features and many industry-first offerings that appropriately address the security aspects arising out of a distributed and remote working environment and enable enterprises to maintain business continuity while serving their customers with utmost efficiency”.
As per the critical situation enterprises are mostly left with the option of work from home. Aditya Kinra adds to this,” TTBS has strengthened its suite of ‘Work from anywhere’ solutions to meet the demands of the hybrid workforce. Smartflo, a comprehensive and future ready cloud communication suite enables businesses to communicate with their customers anytime, anywhere in a secured manner across various platforms and touch points. Solutions like “Hosted IVR” allow enterprises to quickly set up distributed call centres an enable agent to work from home. Others like hosted PBX, audio and web conferencing solutions, international bridging services ensure connectivity and collaboration amongst teams spread geographically across the globe”.
TTBS support to the customers in their digital journey
Businesses that digitally transform will be able to connect more closely with customers, speed up the pace of innovation and, as a result, claim a greater share of profit in their sectors. Although going digital is not as simple as it may seem it has its challenges too. To this Mr Kinra comments,” it is a complex journey of which we remain an integral part all along. As one of the largest players in the enterprise segment, we have a progressive approach of partnering enterprises in the capacity of a technology enabler/ subject matter expert that provides them with differentiated ICT solutions. Our objective is to provide products and services that significantly impact the competitiveness of our customers and enable them to DO BIG. Our customer centricity approach touches every aspect of the value chain of the organization and our largest channel partner network has enabled us to sustain a growth trajectory which has been better than the industry”.
Despite the hardships that everyone dealt with the last decade has been very progressive in terms of promising technological advancements and transformations. He adds,” Most of our solutions are backed by SLAs with 99.5% uptime backed by our robust 24*7 managed services. Our solution experts approach enterprises via various sessions along with our Channel partners on Business continuity Enterprise solutions. We have demonstrated on how to mitigate current challenges by accessing Data, Voice and ICS from various access points i.e home or wherever the user is; without compromising on security”.
TTBS enhanced Cybersecurity and Cloud portfolio
Companies are accelerating their digital transformation, and cyber security is now a major concern than ever before. The pandemic has created new challenges for businesses as they adapt to an operating model in which working from home has become the ‘new normal’. Aditya Kinra says,” Cyber- attacks like phishing, ransomware etc have become more far more pervasive and sophisticated especially during the pandemic. To address this, TTBS has enhanced its Cybersecurity portfolio to provide a world class Cloud Content Security Platform (CCSP) to offer email security, web security, next generation firewall, endpoint security and multi-factor authentication (MFA) Security Services. Supported by Machine learning technology, the comprehensive security solutions platform is integrated with Security offerings from Cisco, Palo Alto Networks and Fortinet. Enterprises can now have access to a comprehensive smart perimeter security proposition that is robust, scalable and can be rapidly deployed at an affordable cost”.
He also adds,” We have expanded our cloud computing capacity to manage the surge in the data demand during the pandemic. “Smartflo”, our latest offering is a comprehensive and future ready cloud communication suite that enables businesses to communicate with their customers anytime, anywhere in a secured manner across various platforms and touch points. Our customized and scalable hosted cloud platforms ‘Secure Connect’ to the cloud, making a public cloud private and help in managing end to end business encryptions. The demand for cloud services especially hybrid cloud platforms are growing phenomenally due to increased work from home scenario. Most of the critical applications like CRM, analytics, retail applications etc are moving to cloud for wider reach to different geographies. Applications like Voice and Data over Cloud has played an important role in this new normal”.
Embracing Hybrid work culture
Until the coronavirus vanishes as a severe threat to health and safety, organizations will be managing a large share of employees who work remotely by adapting the hybrid work culture and as we are aware, enterprises are moving fast on their digital curve to meet the needs, Adapting quickly to this change is becoming a make-or-break proposition for many enterprises worldwide. To this Aditya mentions,” They are looking for solutions that are CAPEX and asset-light and boost their productivity while being managed remotely with minimal human intervention. Saas, IaaS and Cloud are emerging as one of the largest segments and most preferred model by SMB’s and Start-ups in India. SMBs, irrespective of whether they are in metros or otherwise, need to be nimble in adopting digital technologies to stay relevant and future ready. Ensuring the guaranteed SLAs and delivering above 99% of uptime in services are some of the crucial consumption trends we are observing as well as ensuing with our customers”.
Play of TTBS in the entire cloud telephony business
When it comes to business continuity and communication-related concerns, cloud telephony technology has you fully covered. You can fully depend on a cloud-based contact centre solution to establish an efficient communication network that connects remote workers, all without any infrastructural investment. This is a huge advantage right now when staying in touch with your clients and customers is more important than ever. Since all cloud solutions are inherently designed for a digital or hybrid environment, they are well-equipped to deal with the growing overlap between digital technology and enterprise operations. About this Aditya Kinra comments,” Cloud telephony enhances seamless connectivity between all stakeholders and drives higher productivity by eliminating all the hassles and bottlenecks associated with legacy systems, be it frequent system downtime or missed calls/leads and ensures implementation of work-from-home policies. All your communication operations can also be scaled up or down, as per your current business need, on a cloud telephony framework, while there are no major infrastructural changes required migrating onto a cloud-based platform. This ensures that your people are safe and your business continues to function without a hitch – at a fraction of the costs associated with legacy telephony systems”.
The coronavirus crisis is much bigger than anyone could have imagined a year ago. Businesses have been disrupted and remote working has become the new norm for all. The sudden switch has put most of them out of their comfort zones, particularly the ones that never had remote collaboration and virtual communication tools in place. To this Aditya states,” We had initially observed that there were few sectors such as manufacturing and logistics where a significant number of the employees started working from warehouses even at time of lockdown. Further to that, we noticed majority of the employees across multiple industries are working remotely, and then when the lockdown has been eased in many states, partial re-opening led to the demand of hybrid-work from home model. To support this new norm, TTBS has introduced Smartflo, an ultra-flexible future-ready cloud communication suite that has been innovatively designed to support today’s hybrid work culture.
Conclusion…..
Though the times are quite rough but the current situation has taught the world to be flexible and adaptable and open to many new things. To adopt various connectivity and collaboration tools to help maintain business continuity for enterprises is a necessity now. Being digitally agile to support hybrid working may no longer be a choice but a necessity if companies are to remain fully operational under today’s ever-changing Covid restrictions.
By- Nidhi Shail
nidhi@accentinfomedia.com
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