Global home automation market is on a stiff rise so also is in India. The reason of this can be attributed to the convenience that it offers to the house owners. Along with that there is an increasing trend of couples taking up jobs and staying away from their parents. With more and more IP enabled or IOT devices coming up, it makes easy for them to deploy devices which can monitor and manage services at home.
The Internet of Things (IoT) is about to transform the next decade. Literally everything will be connected to everything. Some estimate that 50 billion devices will be IoT-connected by 2020. Gone are the days where Home automation were preferred only by chosen few, things have changed in the recent past because of the affordability and cost effective solutions available in India.
What is Home automation? Imagine that you’re driving home on a hot summer day. But rather than turn the air conditioner on when you get home and wait for your house to cool, you simply use your smart phone when you leave your office to tell your smart thermostat to lower the temperature.
In layman terms, the things that you plan to do in person is being done by devices (IoT) which you deploy. Or Eg:
- You no longer have to be present at your home to look after or safeguard your home –There are loads of devices which can protect your home against theft, Fire, Trespassing, Gas leakage & many more.
- Courier can be received through an alert. You can guide them to place the parcel at a designated place without your presence.
- Do you want to play lullabies to your toddler or keep an eye on your maid remotely? It’s possible!
- Listen to your favorite music as soon as you reach home
- Manage curtains, lights, AC, lock/unlock, record the TV shows….. Most of the things.
There is no shortage of possibilities for smart home IoT devices, and home automation seems to be the wave of the future.
What is driving Home Automation Market?
The most obvious benefit to smart homes is convenience, as more connected devices can handle more operations (lighting, temperature, etc.) and frees up the resident to perform other tasks. But beyond this, smart home IoT devices can help reduce costs and conserve energy. Few other drivers are-
- Emphasis on Security
- Comfort at home with Smart Thermostat, Lighting, remote monitoring, multiroom audio & intercom systems
- Growth of high end residential market
- Cheaper technologies
- Concept of “Smart Home”
According to a report published by RedSeer Consulting, Home automation market in India is rapidly growing and is expected to reach INR 8800 crores by 2017
It is estimated that Home automation market is growing at the rate of more than 35% YoY and at this rate the market is expected to double within the span of 3 Years. Around 80% of customers who buy homes costing more than $100,000 are preferring Home automation products & almost 100% of customers for homes pricing above $250,000 in India.Customers are willing to spend almost 1%-5% of the value of their residences on Home automation. There are numerous companies who are working tirelessly day & night to bring innovative products to grab this pie.
The real estate developers are the key in educating consumers to adopt for home automation solutions.
The connected home has become more data hungry than ever, and video consumption is the primary driver. Consumers are streaming video to every available screen from an increasing number of Over-the-top (OTT) video service options. In the India market, the average number of devices that connects to Internet is increasing by 30% in most of the households & one require a stronger wifi systems to penetrate deep inside the concrete structures of the new age apartments. In addition to that the emerging smart home devices require always-on connectivity to function properly. Consumers have come to expect ubiquitous, high-speed connections throughout the home and rely on Wi-Fi for the in-home connectivity and bandwidth that they need.
Traditional Channel partners are box movers &Home automation offers tremendous opportunities to Channel Partners, solution providers& Managed service partners in collaborating innumerable devices available in the market and to create one customized cookie cutter solution meeting the needs of their customer base. NETGEAR offers robustWifi devices which offer end-end connectivity at homes. Orbi is the World’s First Tri-Band Home WiFi System. From your front yard to your home office, to your pool, Orbi gives you reliable, secure, and crazy fast WiFi to every inch of your home.The next generation of the award winning Arlo wire-free smart cameras, Arlo Pro features a sleek, stylish wire-free compact design that takes up minimal space and does not require an outlet for power.
A computer Science Engineer & an MBA from International Management Institute, Marthesh Nagendra has been with NETGEAR for over 10+ years and has been instrumental in establishing and growing the Brand multifold across various geographies in India & SAARC. He spearheaded the mission to place India at the forefront of growth within the NETGEAR ecosystem as well, by focusing efforts to grow channel partners and exploring new channels like e-commerce. Marthesh has been able to successfully transform NETGEAR in India to one of the leading networking firms that makes high performance and reliable products that is almost a house hold name today.