Is showcasing hundreds of applications printed on different media with HP Latex printers
HP is showcasing its portfolio offerings from HP Latex and Designjet printers at Media Expo 2015, catering to a wide variety of indoor and outdoor point of purchase, signage, banners, textile and wall covering needs.
Besides that HP has created an application zone to demonstrate new, innovative solutions in signage, point of purchase, outdoor, custom decor, retail & shop displays and promotional material helping visitors see first-hand.
To encourage the visitors to explore new media for meeting their customer needs innovatively, HP is showcasing hundreds of applications printed on different media with HP Latex printers announced the press release. Many of the HP’s customers are also foraying into high value applications market to meet the unique end customer needs and drive higher profit margins. To demonstrate this capability, Mahaveer Digitals; one of HP’s customers has prepared a creative showcase of premium applications printed using HP UV technology on rigid media like glass, metal substrates, acrylic, Medium Density Fiberboards (MDFs) etc.
“With the brand managers and agencies exploring new and creative mediums to reach their end consumers, catering to a wide variety of indoor and outdoor point of purchase, signage, banners, textile and wall covering needs. This in turn is making the market more competitive for the PSPs, driving their preference towards new and creative printing applications which are effective in consumer reach, affordable and environment friendly at the same time,” said Puneet Chadha, Director, Market Development, Graphics Solutions Business, Asia Pacific and Japan, HP.
“At Media Expo 2015, we are showcasing the innovative HP Latex and Designjet printers and their applications, helping the PSPs break application boundaries and establish a competitive advantage in meeting their end customer needs.”