Samsung slipped to the second spot, with 12.9% of the market share as against a 17.9% share in Q4 2013
After witnessing a strong growth in the festive third quarter, India tablet market posted a growth in Q4 2014, ending the year on a positive note. According to International Data Corporation (IDC), India tablet market reported shipments of 0.96 million units in Q4, a quarter-on-quarter growth of 3.6%.
Strong performance of local players as well as increasing interest of the PC OEMs in the tablets space contributed to the expansion of the market over Q3. The share of PC OEMs in the market has grown by more than double year-on-year. This lead to CY 2014 closing on a 3.5 million mark posting a decline of 15% over CY 2013.
“The market saw a correction post the introduction of BIS regulation in July 2013. Unbranded tablets were wiped off from the market thereby contracting the bubble of growth witnessed in 1H 2013 and hence resulting in year-on-year decline in growth,” said Tanvi Mann, Market Analyst, Client Devices IDC India
7 inch tablets placed in less than $150 price band populate the market and will continue to do so in the foreseeable future. While Android still has majority of the pie, we do see vendors exploring the 8-9” windows form factor.
Top 3 Vendor Highlights:
iBall: iBall rapidly climbed up its way to the number 1 spot in this quarter. From a 4.5% share in Q4 2013, the brand has more than tripled its share in Q4 2014.
Samsung: Samsung slipped to the second spot, with 12.9% of the market share as against a 17.9% share in Q4 2013. Local tablet vendors are posing stiff competition to Samsung at retail counters.
DATAWIND: DATAWIND is another local player to watch out for. The brand is now focussed towards the consumer segment. Its low priced products follow a unique channel of direct selling and TV/Newspaper-led buying, targeting tier-2 and tier-3 cities