Intel processor Family comes up with custom-built desktops at affordable price points
Intel has launched ‘MyPcMyPride’ campaign in an attempt to grow the desktop user community in India and the 20,000 Intel Technology Providers have been a strong channel in driving technology transitions and delivering form factor innovations. Intel will be working along with Intel Technology Providers to further empower them and create awareness amongst consumers be it students, gamers or professionals educating to make their own desktop or buying new form factors like Next Unit of Computing (NUCs) and All-in-Ones (AIOs).
Intel has also launched its campaign in social platform with #MyPcMyPride to amplify the value of custom-built PC. Through this campaign, Intel aims to reinvigorate the category through compelling new products, reinvent the category through new form factors like the NUCs and portable AIOs and remodel the category through brand new usage models and experiences.
“Intel is committed towards aiding the Digital India vision by bringing the best computing experiences to consumers. Innovation is in Intel’s DNA and through it we strive to bring relevant technology across price points and form factors. We are working with our OEM and ODM partners to grow desktop adoption in India, while driving technology transitions and form factor innovations in the form of NUCs, custom built PCs and AIOs. By offering the right mix of flexibility and choice to consumers for their computing needs, Intel and our channel partners are bringing in the right value proposition to PC users,” said Rajiv Bhalla, Director, Sales and Marketing for South Asia at Intel Technology India Pvt. Ltd.