Logitech India has announced its strategic national distribution partnership with Supertron Electronic Pvt. Ltd. Under the partnership, Supertron will be responsible for retailing Logitech products across its 53 outlets in India. Logitech will leverage the Supertron outlets across India as a touch point for consumers.
Commenting on the partnership, Moninder Jain, Managing Director, ASEAN & India Region and Vice President at Logitech said, “This partnership is an extension to Logitech’s commitment to give a great buying experience to its customers. With its strong retail presence in India, Supertron will be able to offer the wide range of Logitech products to more consumers.” He further added, “Supertron is one of the fastest growing IT distributors in India known not only for its distribution strength but also for its efficiency in acting as an extended arm of vendor thus adding value to the chain. We find great synergy in this partnership and are confident that Supertron’s reach and strength of channel penetration will help Logitech to grow further in the Indian market”.
VK Bhandari, Chairman, MD, Supertron, said, “We are delighted in partnering with Logitech and are confident that this partnership will add depth to our product offering in the channel. Logitech is known for its innovation and quality products offering optimised customer satisfaction. Our endeavour is always to add world-class products to our offerings and Logitech is one of them. We have a strong presence in component and peripheral space. With Logitech on board it would further strengthen our portfolio. We look forward to a long term and successful partnership with Logitech in India.”