Our main focus was to position DIGISOL as a major brand in the mid-market. And we are happy in last couple of years DIGISOL emerged as a strong player in home and SOHO segment and got good mind and market share for broadband routing. We did good business in wireless segment and are now amongst the top brands in Wireless. We also did significantly well in the data switching market in India due to our end-to-end solution offering and got major wins in Government and BFSI segment.
What are your future plans to further grow the channel market in 2017 – any particular strategy from geography or vertical perspective are you planning?
This year we will undertake events across India for our channel community, where we will be having 1:1 interaction with our channel partners. We also actively participate in the trade shows, expos, etc. Apart from these, we will also aggressively promote in-shop branding. We will regularly connect ourselves with our partners who have been selling our products through regular marketing updates and marketing brochures. Apart from them we will also conduct lot of training sessions. While advertising in print media remains a part of our promotion, we are very active on social media front on sites such as Facebook, Twitter, Linkedin, etc.
“We will advise our channels to stick to basics, up sale into its own customer base and yes skill development among team members will be a differentiator. Venture into technology area which is going to be a need of an hour like Mobility & Surveillance security.”
Head Channel Business
DIGISOL Systems Ltd
We will come up with new offers and schemes every quarter. We offer, loyalty and incentive schemes to motivate the channel partners. There are two parts of profit: One is upfront margin on the sales and the second if they give a certain amount of business quarterly they will get some extra incentive. Next, instead of giving gifts, tours, etc we are trying to give hard cash to the players for their performance as incentives, as far as possible.
What would be your message for aspiring partners?
The message which we would like to spread among the partners is that lately with changing times and the changing channel, they need to scale up and need to reach to end users. They need to cope up with changing technologies and changing business model. Partners need to keep on innovating as technology is evolving they have to evolve and stay tuned with it. Today market dynamic is changing rapidly and Partners need to be in pace with new requirements which is applications driven.