The biggest strategy shift that we have introduced this year, is the transition to a subscription based model in which most standalone products will be available only as Subscription.
Core Strength as a leader
My core strength has been communication. Being articulate in a channels environment is most critical as you define the tone of business to a larger community. Strong communication also helps you to connect with people and learn from them in an ever-dynamic channel environment.
Distinctive Decision Making
Quick & correct decision-making is foundational to any business growth. Over the years we have expanded our presence in the country by growing our partner base and investing in Tier 2 and Tier 3 cities under our Territory Expansion Initiative.
Channel Vision for 2016
New licenses for majority of our products will be available for multi-year, annual, or quarterly terms. Active Maintenance Plan agreements on previously purchased perpetual licenses will continue to be renewable. This will have significant impact on the business models of all stakeholders associated with Autodesk, including the channel partners and customers. With the new changes, it is now possible for designers to work across integrated desktop, cloud and mobile platforms.
In order to smoothen the transition Autodesk is providing its existing customers the time needed to assess their options by providing a full year of advance notice of changes to come. Secondly, Autodesk is allowing Maintenance Subscribers to continue to renew their Maintenance Plans and receive the benefits of their Maintenance Plan. Autodesk is also making Autodesk Account the one place to manage all Autodesk products, subscriptions and services and providing the ability to our users to lock in their subscription rate by introducing the option of a multi-year Subscription offering. With the new business model we will continue to expand markets and acquire more customers given that these offerings are more affordable and suitable to customer needs.