The technology landscape is witnessing a dynamic shift with the influx of digitization, mobility and Internet of Things. Evolving with it is the ‘Threat Landscape’. In such a scenario, there is a need for effective Data Loss Prevention software on each endpoint, gateway, and email server to prevent data Breaches.
“Our partners have a larger function in our business ecosystem as they work with organizations towards customization, integration and implementation of solutions.”
Partner & Commercial Sales, India
SMEs are being viewed as a softer target by criminal. According to the Internet Security Threat Report Vol. 21, in 2015, Indian organizations were the 6th most targeted in Asia. While only 30 percent of targeted attacks were on large enterprises (down from 60 percent in 2014), they were six times more likely to be targeted at least once a year compared to small businesses. This is the reason that security vendor Symantec is moving beyond traditional software to help SMEs protect against a wider range of threats. Instead of just providing products to customers to fight adversaries, Symantec is joining its customers in battle to resolve their biggest security challenges with a combination of preparation, detection and response services. Ganesan Arumugam, Director – Partner & Commercial Sales, India, Symantec excerpts, “We at Symantec see more, analyze more and therefore know more about the threat landscape than anyone else in the industry.”
With a view to stop advanced attacks, Symantec has upped the ante to curb the growing menace with the new Unified Security Strategy which encompasses four key pillars: Threat protection, information protection, cybersecurity services, and a Unified Security Analytics. The key to the growth of any business is aiding customer needs. So, Symantec equips its partners to focus not only on providing core security, but also Managed services, Threat protection and Cloud solutions which provide them a broader portfolio and wider range to engage with Symantec and increased revenue. Symantec is a partner-led business and it sees tremendous value in investing in committed, capable partners to drive deeper relationships with customers and help address information security challenges and complexities in the areas of cloud, data center and mobility. Shedding more light on this, Ganesan Arumugam says, “It is our constant endeavour to make sure they are informed, empowered, and recognized in the journey towards advancing security together with us. Our newly enhanced partner program, Symantec Secure One – ensures we are investing in the right partners at the right time. This year we aim to provide value to our mutual customers and grow the overall businesses. We are enhancing our strategic engagement with partners—to deliver a deeper, more innovative portfolio centered on growth and create best-in-class programs, tailored to the market and our mutual customer needs.”
On this front, Symantec has rolled out a series of partner enablement programs where partners will be able improve their skills on specific solution selling and bundling services rather than just products. This will help partners to increase their revenue and profit, and also provide long term service to their customers. Symantec’s partners recognize the advantage of company focusing only on security and the opportunities.
Symantec is moving beyond traditional software to help customers protect against a wider range of threats. The company is deeply committed towards R&D to provide its customers relevant insights and solution to safeguard their business and it invests more than $1.1 billion annually on R&D. It recently announced plans to beef up the Cyber Security Services business globally with an investment of more than US$50 million. Backed by five security operations centres and over 1000 security experts on a global scale, the Symantec Global Intelligence Network (GIN) has visibility into the threat landscape through big data accumulated from one of the largest collection of sensors in the industry.
Focusing on cybersecurity and a strengthened portfolio aimed squarely at solutions that address today’s most sophisticated attackers, Ganesan Arumugam explains, “Our Secure One program enables our partners to leverage our products and services to grow their businesses. At its core, the enhanced program provides our partners with a clear path to take advantage of the innovation and growth we expect to drive as one of the largest cyber security company.”
At the end…
Today’s attackers are skilled enough and sufficiently resourced to have the persistence and patience to carry out their espionage activities over a period of months or even years. Today’s businesses lack in the desired holistic IT security practices and technologies to deal with the new set of threats. The understanding of the CIOs and CXOs as to how security can be built into their IT practices to effectively manage the ecosystem is also limited in many cases.