Planning to open 10-15 such experience zones in top cities in the next one year
Ricoh India has opened its first Indian flagship Brand store in Hyderabad. The Brand store is an effort to strengthen consumer experience and engagement announced the press release.
Ricoh Brand Stores are conceptualized as the ultimate retailing experience that synchronizes with innovation, quality and excellence stated the release. It would give the company, better insight into customer needs and help to come up with customized products and solutions. The Hyderabad Store will display the copiers, projectors, cameras, binoculars, and visual communication products, along with Laser Printers.
Ricoh India has ventured into this Brand Stores to have greater visibility and giving customer an easy access to product and technologies. Through its retail stores Ricoh wants to enhance customer experience of the technology products and also to cater to the B2C Segment. The Brand shop will complement the Ricoh eStore, so that the consumers can make the most of the Ricoh one – stop printing and imaging solutions.
Speaking on the occasion, Manoj Kumar, EVP and CEO, Ricoh India, said, “Through this initiative, we want to enhance the customer experience of the technology products. Over and above the concept of Customer ease and experience at our Ricoh Stores, we also have integrated the concept of Care Centre, a destination for any service support with our range of products. We choose Hyderabad as our first location for our retails store because it is a very strategic market for Ricoh and we believe that Hyderabad is a cosmopolitan city and right location to launch any retail initiatives.”