Launches SP 200 series, says will touch a turnover of Rs. 1000 crore this year
Buoyed by the increasing popularity of the inkjet market in India Ricoh India is planning to launch its inkjet printers in India revealed Manoj Kumar, senior VP and chief financial officer of Ricoh India. “We have been studying India’s inkjet printer market and have plans to come out with our inkjets printers here. But how soon, that I can’t reveal,” he added.
This news was revealed on the sidelines of the launch of its six new models of Laser printers and A4 MFPs: the SP 200 series, which it plans to drive aggressively through IT dealer and reseller channel. The firm clocked a turnover of Rs. 623 crore last fiscal, and plans to increase this to Rs. 1000 crore in FY13 with its aggressive expansion plans.
“This product is said to benefit the SME sector with its competitive price and low cost of operation, as low as 30% versus competitive models in the category,” informed Tetsuya Takano, MD and CEO, Ricoh India.
Ricoh plans to expand its channel presence from the present 60-70 cities to 200 cities this fiscal and also increase the existing channel partners’ base of 1600 to 3000. It also further plans to launch Ricoh brand stores in major metros and eStore for internet savvy consumers.