Has planned a series of road shows to target Tier II & III cities in the next three quarters
Swiss cabling specialist R&M conducted a road show at Baroda. The road show attracted over 20 partners from in and around Baroda announced the press release.
The R&M road show started with the corporate overview of R&M, the attendees at the events got a first round of briefing on R&M’s innovative product portfolio and Swiss technology. The partners and resellers got an idea as to increase their business portfolio by offering unique, value-added R&M products and solutions. Later a question and answer session was conducted so as to gain better understanding as to what’s expected from the organization and vice versa of the customer.
R&M started its road shows three quarters ago in Tier I cities like Mumbai, Pune and Kolkata and also explored the Tier II cities like Coimbatore, Ahmedabad, Kochi, Hubli, Trivandrum and Belgaum and has seen increased traction for its products in these regions. R&M has planned a series of road shows to target Tier II & III cities in the next three quarters.
Shailendra Trivedi, Director (Operations and Channel Development), R&M, said, “These road shows have been a success mainly down to the time and effort invested into the channel market and partners are appreciating that. These road shows allow us to introduce and talk about R&M to potential partners and form a long term relationship with them.”