India External storage market saw a marginal year-on-year de-growth (in vendor revenue) and stood at $ 60.85 million for Q4 2014
According to IDC India External storage market saw a marginal year-on-year de-growth (in vendor revenue) and stood at $ 60.85 million for Q4 2014.
However, TB sold continue to grow irrespective of revenue de-growth and witnessed a double-digit year-on-year growth in Q4 2014 due to decrease in $/GB depicting the ever increasing storage demand.
According to IDC’s Asia/Pacific Quarterly Enterprise Storage Tracker, the marginal decline in CY 2014 is attributed to a combination of reasons owing to adoption of technologies like virtualization and compression that are pushing the capacity demand to decrease from its traditional buying trend, growing acceptability of cloud based storage and services and pending investments across verticals that were expected in 2014. A combination of infrastructure refresh across verticals, government projects and announcements (taking some shape and form of implementation) and investments from new age organizations in verticals like e-commerce are expected to boost demand in CY 2015.
Consolidation needs coupled with optimization of storage infrastructure due to a sudden increase in both structured and unstructured data is driving organizations to consider solutions and products beyond the traditional route. High priority on back-up and disaster recovery solutions across organizations due to reasons like compliance/regulations is also expected to generate demand for disk storage solutions. Need for high IOPS for workloads like OLTP, VDI and BI are driving the growth of Flash Storage across organizations in all verticals and segments.
Banking, Manufacturing, Communications & Media and Professional Services continued to be the dominant verticals in Q4 2014 though marginal de-growth was witnessed in Banking and Communication & Media verticals when compared toQ3 2014. Healthcare and Transportation emerged as the fastest growing verticals in Q4 2014 and are expected to contribute in CY 2015 as well.
According to Dileep Nadimpalli, Senior Market Analyst, Storage, IDC India, ” Cloud based storage is gaining traction particularly in the SMB segment, new start-ups and enterprises for their non-critical business data. All the storage vendors are positioning their cloud offerings accordingly to capture the incremental growth in SMB segment.”