This time it is more sensible act for Symantec as it has acquired Blue Coat
Symantec APAC partner meet organized in Tokyo, with a large contingent of Indian partners, showcased the growing capability of Symantec (post its Blue Coat acquisition). The event was also to update the partners about addressing the cloud generation with the combined capability of Symantec and Blue Coat, the firepower they have in the market.
Although the complement assimilation of both the companies would happen around March 2017, but the pre-curser event at Tokyo paved the path for the APAC partners to understand the value proposition of both the companies. With the theme of “Defining the Future of Cyber Security, TOGETHER, Partner for Growth in 2016, this event saw Dr. Hugh Thompson, CTO, Symantec talking about the integration of Symantec Data Loss Prevention (DLP) with Symantec CloudSOC (formerly Blue Coat’s Elastica CloudSOC Cloud Access Security Broker [CASB]) and Cloud Data Protection products to address the need of the cloud generation.
He said, “Combined, both the companies leverage more than nine trillion elements of security data, providing unparalleled visibility and protection for Symantec customers across their entire environments. Symantec now protects 175 million consumer and enterprise endpoints, 163 million email users, 80 million web proxy users, and processes nearly eight billion security requests across these products every day. This level of visibility across endpoint, email, and web traffic allows Symantec to discover and block targeted attacks that would be otherwise undetectable from any one control point.”
“Symantec products are now blocking 500,000 additional attacks per day for the endpoint, email, and web security customers,” he added.
Torjus Gylstorff, VP, Symantec Corporation said, “We have one of the unique moments in the industry right now. Symantec is in a market which is truly phenomenal. There is a lot of demand for cyber security solutions. We have an addressable market of US$18.7 billion a year. It is growing approximately 9% year on year globally. Particularly, in the APAJ region, it is growing at 12-14% YoY, which is a great starting point for any kind of business.”
“We have just completed the acquisition of Blue Coat and we are working on setting up the business for the future. Combined, we are the largest pure play cyber security vendor. We have a defining position when it comes to our partners because of our sheer size as an organization and the fire power we have in the market,” he maintained.
When we look at the product portfolio, there was a very limited overlap between the focused areas for Blue Coat and focused areas for Symantec. So, what the company is bringing to the market now through the partners is a product portfolio, which is many ways complementary in nature. Symantec is very strong at end-point, DLP and e-Mail security where Blue Coat has no presentence. Blue Coat is very focused at the network centric security model including ProxySG, networking visibility, SSL VPN, security forensics, etc. This means those technology areas are relevant for many customers.
Torjus added, “We have together with our partners’ a significant opportunity to go on to address the significant market with complementary technologies that can increase and improve security posture of our customers. If you look up for the cross-sell opportunities, there is a significant opportunity for the selling of better and more security to the existing customers for us. And obviously, if you look at the broader market, we are well positioned in the market.”
He assured, “We are hundred percent committed to our partner community. Our model is partner centric and we do our business with partners. That is even more accentuated in this region because with the complexity and diversity of this region, it requires to have local knowledge and local resources on ground to do the business on an effective way.”
Symantec has three months for the integration. It is working very quickly to bring benefits to the market through integrated technologies and integrated partner programmer.