New program enables partners to quickly capitalize on business opportunities
Trend Micro launches its global partner program, which is designed to enhance the productivity and profitability of its more than 50,000 channel partners by enabling them to more quickly and fully capitalize on the growing market for Trend Micro security solutions. By combining the best elements from its regional and award-winning North American partner programs, Trend Micro now offers a new and globally aligned program. Roll out of the new program will be completed in Q1-2015.
The new Trend Micro Partner Program includes:
Clearly defined partner segmentation, and an enhanced compensation structure
Tiered, standardized reseller levels (Bronze, Silver, Gold and Platinum), and the addition of a referral partner program to target “born-in-the-cloud” technology service providers and other trusted advisors
Deal protection compensation for Gold and Platinum levels, and the extension of deal registration to include Bronze partners that have completed one or more specializations
Dedicated channel account teams, equipped with common standards, processes and performance measurement guidelines, to help further ensure partners capitalize on the expanding business opportunities.
“After a comprehensive evaluation of our programs, we’ve applied best practices from around the globe to establish a common structure for a single, more cohesive program that can help our partners drive sales like never before,” said Partha Panda, vice president of global channels and strategic alliances, Trend Micro. “We are confident that this new approach will allow them to more quickly identify and respond to business opportunities for our comprehensive security solutions. Most significantly, it will enable us to replicate successful initiatives across all regions to help partners grow their business and increase profitability.”