Plans to expand to 60 partners from India in next 2 quarters
Unify revealed its transformation to a channel-centric organization during a highly collaborative event held under the banner “Engage, Evolve, Execute”. The company also underlined its continued commitment to growth through the channel provided updates on progress within the year and development plans with over 50 partner-delegates who attended the event from across the country.
Dean Douglas, CEO, Unify said, “Unify’s success will be based upon our partner’s success—it’s a symbiotic relationship. Our goal is to augment our partners’ activities to drive increased business for Unify through them. We have very clear rules of engagement in place to ensure that we are doing all we can to help our partners execute and develop their businesses.”
Helping to drive Unify’s channel transformation, launched on January 1, 2015, is the new Unify Partner Program. More than 2,000 partners are now part of the program globally, including 30 in India. They plan to expand it to 60 in the next two quarters. The Unify Partner Program rewards partners for expertise and specialization, helping to drive greater revenue streams and increase customer satisfaction.
Unify has collaborated with Beetel Teletech Limited, a subsidiary of Brightstar Corp., to serve as the value-added distributor for India & SAARC countries. Beetel is a leader in the manufacturing, distribution and sale of communication and media devices, enterprise solutions and IT products across a strong B2B distribution network in India with more than 500 distributors and partners, 10,000 retailers and 28 warehouses across the country.
Alok Shankar, C.E.O. Beetel Teletech Ltd. said, “I am confident about Unify solutions being the right fit for mid markets. I firmly believe that we will be able to grow the business pragmatically through our channel expertise in the B2B segment. Unify is investing in resources, demo gears and training programs to support the channel partners and propel the growth in India & SAARC regions.”