Says is the first unified customer-centric offering for the entire customer lifecycle
Zoho has unveiled Zoho CRM Plus, the first unified customer-centric software offering that takes customer relationship management beyond the sales cycle and traditional interaction channels.
The new offering features an end-to-end, multi-channel approach that provides insight, context and information throughout the entire customer lifecycle — from the moment a customer clicks on an ad or engages in social media to when he or she buys and is retained as a happy customer announced the press release.
Legacy CRM platforms were designed uniquely around sales force automation. Other companies started to fill in the gaps with email marketing, social media and customer support. This led to siloes of information and IT integration pains. If customer information is not stored in a centralized place, it is hard for companies to be customer centric.
“When the first CRM packages came into the market in the 1990s, Google AdWords didn’t exist, social media didn’t exist and companies had less of a focus on customer service,” said Rodrigo Vaca, VP of marketing for Zoho. “Thanks to social media, companies now engage with their customers in a very different manner; thanks to Google they advertise in a very different way; and customer retention is now just as important as sales. Zoho CRM Plus not only covers every single interaction along the customer lifecycle, but brings context to each one of them, making it the only complete customer software designed for this new era.”
Zoho CRM Plus is available today to select customers for $50 per user/month. CRM Plus includes Sales Force Automation, Customer Support, Marketing Automation, Project Management, Management Data Analytics and Customer Satisfaction Survey modules.