The limited-period promotion is part of Brother India’s broader strategy to capture the festive demand wave and strengthen its position in the printing solutions market.
As India gears up for Diwali, Brother International India Pvt. Ltd. is introducing its grand festive “Diwali Price-Off” campaign, offering up to 39% discount on a curated selection of its best-selling ink tank and mono laser printers. This limited-period promotion is part of Brother India’s broader strategy to capture the festive demand wave and strengthen its position in the printing solutions market.
With the Indian printing and imaging market witnessing accelerated adoption of smart home, work-from-home, and hybrid office solutions, Brother is aiming for a strong boost this season. The company is already projecting a roughly 30% surge in festive-season sales across its product portfolio.
“Our Diwali Price-Off campaign brings incredible value on trusted models, enabling consumers from students to small businesses to access reliable, high-quality printing at unbeatable prices.”
–Alok Nigam, Managing Director, Brother International India
Brother also recently launched six new wireless ink tank printer models in India, reinforcing its push into connected, easy-use, cost-efficient printing solutions.The company currently has around 8% market share in the Indian ink tank segment, and intends to scale that share to 25% by 2026 through aggressive product launches and expansions into Tier 2/3 cities.
Diwali 2025 Price List
| Model | Diwali Price | MRP | Discount % on MRP |
| DCP-T226 | ₹ 8,499 | ₹ 13,990 | 39% |
| DCP-T426W | ₹ 10,799 | ₹ 15,590 | 31% |
| DCP-T525W | ₹ 13,199 | ₹ 17,790 | 26% |
| HL-L2321D | ₹ 10,999 | ₹ 14,990 | 27% |
| DCP-L2520D | ₹ 15,599 | ₹ 22,990 | 32% |
| DCP-L2541DW | ₹ 20,499 | ₹ 30,990 | 34% |
| DCP-L2680DW | ₹ 20,299 | ₹ 28,490 | 29% |
| HL-L2440DW | ₹ 12,999 | ₹ 17,990 | 28% |
| DCP-T535DW | ₹ 16,199 | ₹ 18,290 | 11% |
Brother’s Diwali offer brings together smart features, affordability, and convenience for every user. Many of its printers, especially ink tank models, support wireless and mobile printing through apps like Brother Mobile Connect, allowing seamless use across devices. Known for their cost-efficient printing and easy refill systems, Brother printers help customers save over time. Available through authorized dealers, Amazon, Flipkart, and Brother’s online store, these offers cater to both personal and business needs from festive gifting to home-office and small business upgrades.
Alok Nigam, Managing Director, Brother International India, said “This Diwali, we aim to light up homes and offices not only with diyas but with smarter printing solutions. Our Diwali Price-Off campaign brings incredible value on trusted models, enabling consumers from students to small businesses to access reliable, high-quality printing at unbeatable prices. With new launches, growing infrastructure, and strong channel momentum, we are poised to make this our most engaging festive season yet.” These Diwali offers are valid for a limited time only, exclusively at authorized Brother dealers and through select online channels. Celebrate the festival of lights with Brother’s dependable printing solutions and save up to 39% on your next printer.
