At Pure//Accelerate 2023 in Las Vegas, USA, Pure Storage announced that it has achieved its goal of becoming the first technology provider that can satisfy the entirety of a customer’s storage needs with all-flash. Only Pure Storage can do this because of its unique differentiation in native flash management, its Purity architecture, its Evergreen subscription, and its cloud operating model.
“We are now delivering the industry’s most consistent, modern, and reliable portfolio that can address all enterprises’ storage needs. As we enter a new age of AI, the superior economics, and operational and environmental efficiencies of Pure’s product portfolio over both hard disk and SSD-based, all-flash competitive offerings will be more critical to our customers than ever,” said Charles Giancarlo, Chairman and CEO, Pure Storage.
For it’s more than 11,500 global customers that span industries and workload-type, Pure Storage has proven that it can improve reliability by a factor of ten over competitors; offer two to five times more power and space efficiency compared to all-flash and ten times more efficiency than disk; require five to ten times less manual labor to operate than legacy storage; result in at least 50% lower Total Cost of Ownership (TCO) compared to competitive offerings of both flash and hard disk; enable customers to eliminate the cumbersome challenges associated with hard disks from their environment.
Pure Storage is able to deliver these outcomes to meet every storage need because of several unique and sustainable differentiators. Pure Storage DirectFlash technology uniquely leverages software written directly to raw flash, while other competitors use more expensive, less efficient, and shorter-lived SSDs.
Pure Storage’s highly consolidated product line consists of a common operating system, the Purity operating environment, one management system, Pure1, and operates on both a scale-up and a scale-out platform, while competitors require many disparate software and hardware platforms to cover the same breadth of use cases. Among other unique and sustainable differentiators are Pure Storage’s Evergreen model and services, which guarantee that deployed products never become obsolete, adapt to changing needs, and can be upgraded non-disruptively, and Pure Storage’s Cloud Operating Model enables customers to operate their storage the way that cloud customers operate theirs: highly automated, orchestrated, and available as a service.
At Pure//Accelerate, the company announced:
- The expansion of Pure Storage’s disk replacement-focused Pure//E family of products with the all-new FlashArray//E delivers on Pure Storage’s promise to relieve customers from the constraints of disk. The entire Pure//E family is the first all-flash storage system that can meet the needs of the secondary storage market at prices competitive to 7200 RPM hard disk systems — with a fraction of the power, space and operational costs.
- The introduction of the next generation FlashArray//X and FlashArray//C deliver the largest ever performance, efficiency, and security advancements to customers. New FlashArray models deliver up to 40% higher performance, 30% more inline compression to stretch storage capacity, and new ransomware protection capabilities delivered entirely via non-disruptive upgrade.
- The new ransomware SLA guarantee for Evergreen//One and enhanced AIOps capabilities deliver advanced data resilience and enable organizations to benefit from a comprehensive data protection strategy.
The go-to storage partner for AI
As excitement over generative AI prompts a new wave of AI initiatives, the innovations announced today will further Pure Storage leadership as the go-to storage partner for AI projects. Pure Storage supports leading-edge AI projects such as autonomous vehicle development companies and Meta AI’s Research Super Cluster (AI RSC), the largest AI supercomputer in the world. With Pure, customers can start their AI journey at any scale and grow as needs evolve.
Pure Storage anticipated the coming demand for AI years ago, with the introduction of FlashBlade and its AIRI (AI-Ready Infrastructure) solution, co-developed with NVIDIA. AIRI//S is a ready-to-deploy NVIDIA DGX BasePOD reference architecture for AI, developed by Pure Storage and NVIDIA and including the latest FlashBlade//S storage. Pure Storage’s FlashBlade hardware portfolio is GPU Direct Storage (GDS) ready, with software enhancements delivering complete GDS support to be available in the near term, further strengthening Pure Storage’s partnership with NVIDIA and enhancing DGX BasePOD certified solutions.
