HP unlocks partner growth with compensation structure for commercial, retail and distribution partners by introducing new partner compensation booster, while expanding Amplify AI program and exceeding ambitious Amplify Impact targets
At its annual Amplify Conference, HP Inc. announced new benefits through its Amplify partner program to help partners navigate the evolving demands of the future of work with smarter, more connected experiences. Enhancements include the launch of the Amplify SuperPower Booster, an upgraded compensation structure that rewards portfolio-wide HP sales and supports flexible technology solutions. HP is also expanding the Amplify AI program with new resources and use cases to help partners accelerate adoption. Additionally, the HP Amplify Impact sustainability program surpassed its 2025 enrollment targets, with participating partners seeing an increase in request for proposal (RFP) win rates.
“In today’s fast-changing technology landscape, HP’s commitment to empowering our partners for success in the future of work is more important than ever,” said Kobi Elbaz, Senior Vice President and General Manager of Global Revenue Operations at HP. “AI-powered solutions are transforming productivity, enabling more fulfilling work experiences, helping customers solve challenges with greater efficiency, creativity, and impact.”
“AI-powered solutions are transforming productivity, enabling more fulfilling work experiences, helping customers solve challenges with greater efficiency, creativity, and impact.”
Kobi Elbaz, Senior Vice President and General Manager of Global Revenue Operations at HP
HP Partner Program Evolves for Long-Term Growth
HP is dedicated to shaping the future of work by enhancing partner experiences and fostering positive customer outcomes, powered by the strength of HP’s AI-enabled portfolio of products and solutions. To create new opportunities for HP Amplify partners to grow and stay ahead of evolving market needs, HP has introduced the Amplify SuperPower Booster, an enhancement to the compensation structure of the HP Amplify partner program. This initiative rewards both commercial, distribution and retail partners for selling across the HP portfolio.
Building on More for More
In 2023, HP introduced the More for More benefit, a rate multiplier that boosts sales and compensation for qualified partners. Building on More for More, HP is expanding the initiative to include the entire portfolio of HP products and solutions under the new structure. This new initiative will launch on May 1 for commercial partners, with a rollout for retail and distribution partners later this year.
For partners with specialized businesses, HP will continue to reward the unique value and capabilities their expertise brings to the market.
“We are shaping the future of work with game-changing AI innovations that seamlessly adapt to how people want to work and translating AI into meaningful experiences. that drive growth and fulfillment.”
Enrique Lores, President and CEO at HP Inc
Expanding HP Amplify AI Program to Drive AI Adoption and Upskilling
Today HP announced the expansion of itsHP Amplify AI programincluding new customer use cases, instant access to AI experts and personalized AI pathways and training modules including the HP NVIDIA Technical Sales Strategy AI Workstation MasterClass for advanced AI knowledge.
In addition,HP introduced a new tailored and condensed training path for partner executives, covering various AI-focused topics and featuring short video use cases that highlight the tangible business benefits of AI. These concise and practical resources enable executives to make informed decisions and facilitate discussions with customers that drive positive outcomes.
Unlocking full potential of AI
Through collaboration with Alliance Partners and the comprehensive education opportunities offered, HP reaffirms its commitment to lead in AI innovation and partner enablement, delivering effective solutions to customers worldwide. As the demand for AI continues to rise, HP remains at the forefront, empowering businesses to unlock the full potential of AI technologies.
Enhancing Productivity and Partner Experience
HP is continuously expanding its suite of AI-powered tools, including chatbots, to create positive experiences for partners. To further improve efficiency and streamline business processes, HP has outlined a two-year roadmap aimed at transforming the HP Partner Portal into a more comprehensive digital platform that leverages AI technologies. As part of this initiative, HP plans to launch a Partner AI Assistant to facilitate faster digital interactions, simplify onboarding, personalize user experiences, and provide real-time support, among other benefits.
HP Amplify Impact Surpasses Participation Goals
Since 1939, HP has been committed to driving meaningful Sustainable Impact. In 2021, the company launched HP Amplify Impact, the IT industry’s first sustainability program for channel partners, which has now exceeded its goal of enrolling 50 percent of Amplify partners by 2025.
As sustainability becomes a key factor in evolving customer requirements, HP is equipping partners to meet legislative and customer demands. The HP Amplify Impact program offers best-in-class assessments, resources, and training to support partners on their sustainability journey. Participating partners have seen a 70 percent increase win rate, leading to a twofold increase in sustainable sales year over year.
Commitment to sustainability
With partner capabilities expanding, HP has shifted the program’s focus from helping partners develop sustainability plans to addressing customer needs andenhancing business growth with a positive environmental impact. This strategic shift aims to further empower partners to thrive in a competitive market while maintaining a commitment to sustainability.
An industry leading global partner program optimized for dynamic partner growth, HP Amplify delivers consistent end customer experiences and positive outcomes. It delivers a simplified and easy-to-navigate global structure, which rewards partners based on three pillars: performance, collaboration, and capabilities. Since the launch of HP Amplify, HP has expanded the program with Amplify Data Insights, Amplify Retail, Amplify Online, Amplify Impact and HP Amplify AI.
HP Amplify 2025
At its annual Amplify Conference, HP announced new products and services designed to shape the future of work, empowering people and businesses to create and manage their own way of working. The company unveiled more than 80 PCs, AI-powered print tools for SMBs, and Workforce Experience Platform enhancements all built to drive company growth and professional fulfillment.
“HP is translating AI into meaningful experiences that drive growth and fulfillment,” said Enrique Lores, President and CEO at HP Inc. “We are shaping the future of work with game-changing AI innovations that seamlessly adapt to how people want to work.”
Leading the Future of Work
With customers looking to refresh their devices to Windows 11, HP is supercharging its PCs to take advantage of the latest technologies available with select models qualifying as Copilot+ PCs,4 so work doesn’t feel like work:
HP is also delivering powerful new AI software experiences to complement this next generation of AI PCs. Qualifying consumer and commercial devices from HP are equipped with exclusive software designed to transform how people work in the office, and home:
HP AI Companion is an advanced on-device AI research assistant that delivers instant answers and secured file analysis, even without an internet connection.8, 9 New features planned for this Spring include intuitive voice and text commands and built-in keylogger protections to enhance productivity while keeping data secure on the device.
HP Go10 plans to deliver seamless global connectivity for highly mobile professionals. With automatic network switching regardless of carrier, advanced fleet management, and effortless setup, road warriors can connect and be productive wherever work takes them. The HP Go service option will first be available on the HP EliteBook 6 G1q powered by Snapdragon X Series, making it the world’s first AI PC with zero-touch multi-carrier 5G deployment.11
Poly Camera Pro newest features make virtual interactions and video conferencing more dynamic and engaging, with AI-powered features like Magic Background, seamless streaming integrations, and presenter overlays.12 Multi-camera support, customizable aesthetics, and auto-framing transforms any workspace into a professional studio experience.
HP is changing the way customers print and manage documents, making it easier and more efficient with new features and technology. The company introduced two new features to its collection of AI-powered tools that help SMBs simplify and enhance the print experience. The first feature streamlines the process of sharing scanned documents by using AI to summarize them and draft an email with the document attached, allowing for easy sharing via email or chat. The second feature offers automatic and guided redaction to safeguard sensitive information, ensuring that private data remains secure on HP devices without requiring a cloud connection. These innovations aim to reduce the complexity and enhance the security of document handling for small businesses.
