Scindia Bala Singh Head Marketing – Commercial, Redington India Ltd
Ms Scindia is one of the youngest leaders at Redington, who contributed significantly to the formation of the Commercial marketing division. The marketing team at Redington, built by her from scratch, worked on many marketing ideas and strategies, the adoption of which, yielded Redington, the Best Marketing Distributor awards from brands like IBM, Dell EMC & McAfee. The strategies and initiatives, built by her and the team, in collaboration with the stakeholders resulted in incremental business opportunities for the brands associated with Redington. The channel partners are now engaged with Redington, for a variety of demand generation activities, offered through the Commercial marketing team, driven by her leadership. Her team has also contributed significantly for the birth of Redington’s very own channel magazine called “Edge”, and also its own channel incentive programme called “Magic Box”.