Channel Talk

Interview: Anand Samudra, Managing Director, Navicent Solutions | Channels Accelerator Awards 2025

At the 15th SME Channels Accelerator Awards 2025, Anand Samudra, Managing Director of Navicent Solutions, praises SME Channels for consistently delivering channel-focused initiatives and timely topics that track industry evolution. He views AI as a game-changer across sectors, urging businesses to adopt an agile approach: upskill internally first, then position solutions for customers, shifting from transactional models to service-attached offerings.​

Samudra emphasizes “going with the flow” amid rapid tech changes from quantum computing, edge, AI, and autonomous platforms, advising organizations to match the pace of innovation rather than resist it.​

Key Highlights:

  • SME Channels’ role in channel-focused initiatives and timely discussions
  • AI as a universal game-changer requiring internal adoption first
  • Shift from transactional to service-attached business models
  • “Going with the flow”: agility to match rapid tech evolution
  • 2026 channel mandate: upskill teams, offer innovative solutions

For 2026, his key expectations from channels: abandon traditional models, enable teams to adopt and offer new technologies, and leverage events like these for insights and panel discussions on disruptions.​

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