MEA-based distributor commits ₹700–1,000 crore investment to build infrastructure, logistics, and partner-led growth across metros and emerging cities
MITSUMI Distribution, a leading IT and mobile distribution player across the Middle East and Africa (MEA), has officially entered the Indian market, marking a major step in its global expansion strategy. The company aims to build one of the most comprehensive, partner-centric distribution networks in India, catering to both metropolitan hubs and rapidly growing Tier 2 and Tier 3 cities.
As part of its India foray, MITSUMI Distribution has committed an investment of ₹700–1,000 crore over the next three years. The capital will be deployed towards strengthening infrastructure, building deep inventory capabilities, and extending local credit support to partners key levers for scaling operations sustainably in a diverse and fast-growing market like India.
“India is not a tactical market entry for us—it is a long-term strategic commitment to enable the country’s next phase of technology growth,”
— Jagat Shah, Chairman & CEO, MITSUMI Group
The company has commenced operations with offices in Mumbai, Delhi, and Bengaluru, supported by a team of over 30 professionals. In parallel, MITSUMI is establishing a nationwide logistics backbone with 14 distribution locations in the initial phase, designed to ensure faster delivery, improved product availability, and operational efficiency across both established and emerging markets.
MITSUMI’s India strategy is focused on delivering unmatched nationwide coverage and bringing the latest IT and mobile innovations closer to channel partners. The distributor plans to work closely with system integrators, SMB partners, enterprises, large-format retailers, and online players to ensure technologies are not only available but also commercially viable across the value chain.
According to Jagat Shah, India represents a defining opportunity where scale, digitisation, and aspiration are converging. By combining global best practices with strong local execution, MITSUMI aims to build a resilient distribution platform aligned with India’s market depth and diversity.
Echoing this vision, Mitesh Shah, Founder & Managing Director, MITSUMI Group, described the India expansion as both a “homecoming and a growth move,” underlining the company’s deep understanding of the market. He emphasised that partners can expect disciplined credit, strong logistics, transparent engagement, and consistent execution.
MITSUMI Distribution plans to replicate its successful MEA operating model in India, anchored in operational excellence, responsive after-sales support, and joint business planning with vendors and partners. Over time, the company expects its India operations to emerge as a key growth engine for the group, supporting enterprises, SMBs, and consumers while contributing to India’s broader digital transformation journey.
