SonicWall held its first one-of-its-kind Partner Technical Advisory Council (PTAC) meet in Bangkok between June 21-23rd 2023.
PTAC is an initiative of a broader direction laid out by SonicWall’s CEO Bob Vankirk as “Outside in Approach”.
The event was attended by around 49 participants of which around 32 of them were partners from 12 markets in APJ region, namely; India, Australia, Singapore, Vietnam, Sri Lanka, Indonesia, Japan, Philippines, Thailand, Korea, Hongkong and Malaysia.
Around 17 participants were internal SonicWall team members comprising executives and leadership team members from HQs and APJ.
Debasish Mukherjee, Vice President, Regional Sales, APJ at SonicWall, said, “The primary goal of PTAC is to foster stronger commitment, enhance relationships, and strengthen business alliances with the invited partners. This meet of almost two full days was all about brainstorming and sharing strategic insights, product roadmaps, future strategies, round tables and panel discussions.”
Debasish further added “SonicWall is a 100% channel partner driven company. With more than 17,000 strong and active partners worldwide of which 2500 partners are based in India, our partners form the extended arm in protecting customers’ businesses every day. It is incredibly humbling to work alongside this diverse and talented ecosystem of distributors and partners, helping our customers create agile workflows that can absorb the unpredictable nature of today’s cybersecurity challenges. Such events will further strengthen the bond we share with this large partner family of ours to stay on top of our game and drive the cybersecurity business environment as world leaders.”
“Looking at the success of the very first PTAC meet, we are excited to make this a regular feature going forward, Debasish concluded.
Some of the key notes and sessions of the meet across the 2 days comprised customer success case studies, strategic market insights, updates & developments, MSSP Insights – Current and New (Virtual Session) and open house discussions and mock sessions around Cross-selling, managing competition and successful executions and management etc.