Adobe has been positioned by Gartner, Inc. as a Leader in the 2020 “Magic Quadrant for Digital Experience Platforms” research report. Adobe was one of 14 vendors evaluated in the report. For the third consecutive year, Adobe placed furthest in the Leaders quadrant for completeness of vision.
According to Gartner, “A digital experience platform (DXP) is an integrated and cohesive piece of technology designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multi-experience customer journeys.” A complimentary copy of Gartner, Inc. Jan. 29, 2020 “Magic Quadrant for Digital Experience Platforms” research report is available here, and a blog post can be viewed here.
“In order for brands to offer exceptional experiences, they need to engage with their customers at a personal level across every touchpoint,” said Suresh Vittal, vice president, Adobe Experience Cloud. “Adobe Experience Platform is the only enterprise platform available today that helps brands create a single, real-time view of each customer to deliver the best experience using Adobe Sensei, Adobe’s AI and machine learning framework.”