NewsPartner Corner

AMD Brings New Commercial & Datacenter Channel Strategy to India

Introduces AMD Partner Hub & AMD Arena

AMD is making significant enhancements to its channel strategy for its commercial-client and datacenter business verticals in India. To further enable the IT channel ecosystem to deliver high performance computing across large enterprises and SMBs, the company has recently launched two key initiatives AMD Partner Hub and AMD Arena.

The programs are aimed at all channel partners and resellers who cater to the datacenter, commercial PCs, and notebooks market.

AMD Partner Hub – Designed to be a one-stop shop for all the resources partners need to be successful in selling and marketing AMD-based products. The website provides access to sales tools, product specifications, marketing materials, authorized distributors, as well as in-depth resources for partners such as case studies, latest news, and partner insight articles written by industry experts.

AMD Arena[1] – AMD Arena hosts an incentivized training program to enhance the AMD partner experience. It allows partners to become AMD experts and gain AMD product knowledge as they complete missions comprised of training courses, sales tools, webinars and more. Partners can earn awards and badges and redeem the awards for merchandise, experiences and to attend AMD events.

Product Familiarization – AMD is hosting a series of webinars Under ‘Meet the Experts’ series and panel discussions by product and industry experts to educate partners on industry trends and on AMD positioning and value proposition.

“Our partners are at the core of AMD’s businesses success. They have helped accelerate adoption of our product portfolio across public and private sector enterprises over the last few years”, said Vinay Sinha, Managing Director India Sales, AMD.  “We are seeing a growing demand for our latest generation Ryzen Pro processors and EPYC processors and we want to equip our partners with all the information and resources they need to provide value to both small and large businesses, looking at modernizing their IT infrastructure”.

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