Blockchain, Virtual Reality among key technologies leveraged by startups

Ravi Chhabria

The eight graduating startups demonstrated the value derived from a niche data driven B2B tech startup accelerator program

NetApp announced the completion of the ninth cohort of its flagship accelerator program, NetApp Excellerator at a virtual demo day event. The eight graduating startups – Datamotive, Continual Engine, eCommerce Insights, FireVisor, FabrikSpace, NetObjex, Neuropixel, and Spectrum Analytics – are leveraging disruptive technologies such as artificial intelligence, augmented reality/ virtual reality, intelligent automation and blockchain. FabrikSpace created a Metaverse App Platform for individuals, businesses and enterprises where they can create their own metaverses in just a few clicks. On the other hand, NetObjex leveraged Blockchain and Artificial Intelligence and is working on use cases from diamonds to cars to build smart contracts and seamless authentication.

Of the startups that graduated, three startups – Continual Engine, FireVisor, and eCommerce Insights were mentored under NetApp ExcellerateHER – a subset of the NetApp Excellerator program that focuses on mentoring and promoting women-led B2B tech startups. The global nature of the program is fuelled further by a virtual world with FireVisor being based out of Singapore, and eCommerce Insights and Continual Engine both founded in the USA.

The highlight of the program however was the availability of ‘Spotlight’. With most of the startups being cloud-native, NetApp for the first time offered the participants access to Spotlight – a unique cloud cost optimization and automation solution. Spot enables average savings of up to 73% off the cloud compute bill, providing a huge advantage to the startups. Additionally, direct access to the Spot solution architect and implementation teams helped them further optimize their cloud usage and reap maximum benefits.

Data is growing exponentially, and it will grow more in the next three years than it has in the last 30. With our laser-focus on innovation in the cloud, we are well positioned to offer tailored solutions irrespective of where a business’ data lives and how it is being used. With our cloud capabilities and experience, we have been mentoring tech startups with an aim to fuel innovation within the tech and startup ecosystems. We have mentored 58 startups so far and all of them have been an integral part of our journey to the cloud,” said Ravi Chhabria, Managing Director, NetApp India.

Since its inception in 2017, NetApp Excellerator has received industry-wide recognition. Recently, the program was featured as one of the top 5 accelerator programs in India on corporate innovation by NexTT Awards. Out of 50 alumni startups, six have had successful exits through acquisitions which is a testament to the success of the program. 13 of these startups are also engaged in proofs of concept (POCs), with NetApp’s backing in funding and technology, while a few others are under exploration.

Madhurima Agarwal, Director of Engineering Programs and Leader, NetApp Excellerator said, “With every cohort, we learn more about the needs and challenges the startups face in their growth stage. We offer startups an opportunity to work on use cases across the spectrum. In the current cohort, we are supporting one startup on their Python review code on-prem deployment while another startup is working on an automated API’s testing POC with NetApp. We also support them with tech expertise and infra to accelerate their growth journey. Spotlight is a great example of how we are using our technology to help startups right-size their cloud consumption and has added to the value they derive from us.”

Agarwal was also recognised as one of the top 10 corporate innovation leaders in India at the NeXTT Corporate Innovation & VC Summit, in early December.

Through the course of the program, participating startups are assigned dedicated mentors and get access to NetApp’s stakeholders including customers and investors. Over the years, the award-winning NetApp Excellerator program has received over 1,700 applications. The tenth cohort is now open to applications, with a focus on cloud, internet of things (IoT), big data and analytics, machine learning, virtualization, data security, data management, and storage.

Here are the NetApp Excellerator Program cohort 9 startups, at a glance.





Datamotive is a hybrid, multi-cloud workload mobility solution that enables seamless recovery and migration of entire workloads from and between private and public clouds. It provides enterprises the freedom from private or public cloud platform lock-ins, while ensuring security and performance at a fraction of the costs.

Continual Engine

Continual Engine uses AI to transform accessibility and learning. They build AI-enabled SaaS products and services for the global market that simplify and automate the process of accessibility and learning.

eCommerce Insights was founded with the mission of providing a set of new tools to brands to allow them to sell more. The platform leverages billions of data points through eCommerce product reviews with award winning AI to provide granular, near real time actionable insights for brands and their products, and competitors.


AI-powered software platform that understands manufacturing data to reduce the cost of product failure. Using AI, the FireVisor solution helps understand what is happening in factories to improve processes.


FabricSpace aggregates knowledge and represents them as an AR/VR experience for individuals or teams to resolve complex problems quickly and cost-effectively.


NetObjex is a Digital Asset as-a-Service (DAaaS) platform that enables enterprises to manage digital assets by unlocking liquidity, detecting counterfeit goods, enabling monetization through storefronts and marketplaces, parameterizing legal contracts, and tracking/tracing/monitoring through digital twins.


Neuropixel helps fashion retailers create high-quality catalog images without using any models or photographers. The same technology can also be used for a high-fidelity virtual try-on solution for fashion e-commerce.

Spectrum Analytics

Spectrum Analytics is an analytics company that offers business intelligence solutions, an analytics dashboard, and intelligent applications for enterprises.

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