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Disti Dukaan Launches B2B eCommerce Platform for IT Channel Partners

The B2B e-commerce platform aims to cater to the specific need of reach and product availability of OEMs & IT channel partners
The B2B e-commerce platform aims to cater to the specific need of reach and product availability of OEMs & IT channel partners

Disti Dukaan today launched its B2B ecommerce platform distidukaan.com. Created exclusively for GST-registered IT channel partners, the platform aims to extensively use technology to bridge the gap in availability and price discovery across channel partners in the country. 

The platform is partnering with leading IT distributors & OEMs to provide an extensive range of products from these renowned IT brands to channel partners across country. The products available on the platform include laptops to start with and shall expand the offering in coming months. 

Disti Dukaan aims to transform the way IT channel partners procure products today,” said Saurabh Maggo, Co-Founder and CEO, Disti Dukaan. “The platform is not a marketplace. Unlike typical B2B marketplaces, Disti Dukaan is not just another platform to display products and facilitate transactions. Disti Dukaan displays products and prices only after they have procured the same and inventory is physically in logistics hubs. It is a platform tailored to cater to the specific need ofreach & product availability of OEMs & IT channel partners. Channel partners will get access to a wide range of IT products from leading brands along with multiple payment options, including credit facility, free pan-India delivery, and value deals. “ 

Speaking on the launch, Vishal Sopory, Co-Founder, Disti Dukaan, said, “The Indian IT channel market is highly fragmented with over 100,000 resellers spread across 3,000 towns and cities. However, the channel partners face difficulties in sourcing products efficiently due to lack of digital tools & hence making them non-competitive vis-à-vis other online/offline sellers, in their respective markets . Disti Dukaan aims to bridge this gap by providing a one-stop solution for channel partners to discover products, check availability, compare prices, access credit and complete purchases on a single platform. “ 

Disti Dukaan is currently onboarding channel partners across India and the platform is live for transactions. The company aims to reach over 10,000 channel partners in 100 cities within the first year of operations. Disti Dukaan is headquartered in Gurugram, with Central Logistics Hub in Delhi, India.  

Founded in 2023, the Gurugram-based startup aims to digitally transform IT distribution in India through its innovative B2B ecommerce platform for channel partners. The platform provides channel partners a seamless buying experience with access to a wide range of IT products from leading brands at the best prices.  

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