Tech Prediction 2022

Enabling a Remote Hybrid Environment

Punit Thakkar, CEO & MD, Shivaami Cloud Solution

As a Google associated firm, Shivaami offers Google Workspace, an all-in-one suite of web tools that helps teams interact better and increase business efficiency

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“We have planned major investments in terms of channel expansions and product development in India and aboard. We have plans of expanding our business in the US and UK.”

Punit Thakkar,
Shivaami Cloud Solution


The Collaboration Technology industry witnessed a significant uptick in the demand due to the massive digital adoption triggered by the pandemic. As part of our effort to make the voices of major Collaboration technology players heard by the channel community, SME Channels embarks upon recording the voices of the who’s who of the Collaboration Technology landscape.

In a special interaction with SME Channels, Punit Thakkar, CEO & MD, Shivaami Cloud Solution, reveals his organization’s strategy to address growing demand for Collaboration solutions from customers, his predictions for the Collaboration Solutions industry in 2022 and his vision and plans for the channel community. Edited excerpts…

There has been a significant uptick in the demand for Collaboration Technology Solutions triggered by massive digital adoption due to the Pandemic. How has your company been leveraging this hike in demand?  

During the pandemic Shivaami has helped around 1500 clients to move successfully to Cloud Solution by providing them effective planning for migration, making the platform cost-efficient and ensuring that the clients were able to work remotely.

What key mega trends do you foresee in the Collaboration Technology Solutions market?

The key mega trends that would be foreseen in the collaboration technology solution market include:

  • Collaboration tools would continue to grow as a result of hybrid workspaces:

Employee collaboration is very important for any organization. Recently in a research conducted by Gartner, it was found that 71% of HR leaders are more concerned about employee collaboration this year than they were before the COVID-19 pandemic. Collaborative technology solutions help companies communicate, assign tasks and discuss projects and share information within the organization. These tools make hybrid mode of work easy and stress-free.

  • Immersive technologies will continue to shape workplace collaboration:

New technologies will drive the workforce in the future. A study conducted by the McKinsey Global Institute, found that only 5% of the global workforce worked remotely before the pandemic. But the pandemic led to an increase in the number of employees opting to work remotely. Also organizations shifted to cloud, which gave them a set of collaboration tools to work effectively. Virtual whiteboards became an important tool for business during virtual meetings. Internal processes were automated and systematised using machine learning in order to increase efficiency and productivity at work.

  • New security features will transform external collaboration:

Collaboration technology solutions offered them advance security features to safeguard their data. You can use collaboration restrictions to allow or deny invitations to the domains you specify.

  • AI-powered work collaboration will be the future, with improvements in the spatial audio of virtual meetings:

Spatial Audio for Video conferencing or Virtual Events Platform helps to integrate real-time voice communication. Adding spatial audio to the application makes for more lifelike audio. Each sound comes from a defined location and space. It powers more natural conversations which helps employees to communicate seamlessly which in return improves work collaboration.

What are your major Product/Services offerings?

Shivaami, as a Google associated firm, offers Google Workspace, an all-in-one suite of web tools that helps teams interact better and increase business efficiency. Its highly collaborative and seamless technologies help firms increase their total productivity and value dramatically. Regardless of the size and type of organization, it can assist in lowering maintenance and IT expenditures.

Collaboration techs should provide the platform to connect with external partners, customers, and vendors through seamless and high-impact communication. How have your clients as well as partners been benefited from them? 

Shivaami’s collaborative platform provides a suite of innovation, cloud-hosted tools designed to facilitate enterprise creation, collaboration, productivity and mobility. Backed up with 24/7 customer support through live chat, email, or phone, our platform offers clients as well as partners all the fundamental tools they need to create and collaborate effectively on daily business projects.

Clear, easy to understand, user-friendly End-User Interface is pivotal for the success of any Collaboration Solution. What Product differentiation do you bring onto the table to ensure greater traction for channel partners?

As a premier Google Cloud Partner, Shivaami offers organizations Google Workspace, a suite of collaboration tools to work easily in the remote hybrid environment. From creating content to conducting virtual meetings, all the needs of the organization are satisfied with this suite. The suite also has a set of security features which safeguards your sensitive data. Therefore, Shivaami through Google Workspace ensures that its partners are delivered the best tools for collaboration and communication.

What are the major factors that are impacting the growth of the Collaboration tech sector? Is cannibalization of revenue a major challenge?

Yes, cannibalization of revenue is a major challenge in the growth of collaboration technology solutions. Because there are factors like alternate cheaper technologies and lack of understanding about cybersecurity, which lead to a decline in the demand for collaboration technology solutions.

  • Alternate cheaper technologies:

The pandemic made businesses shift to collaboration technology solutions for better productivity and flexibility at work. As the demand was high, many organizations went for cheaper technologies which was available to them. This saved their money initially, but later on they realized that the services were not up to the mark. Therefore, organizations now think twice before opting for new collaboration technology solutions.

  • Lack of understanding about cybersecurity:

Security of data is important for all organizations. But organizations seldom have an understanding of how cybersecurity works. Therefore, they think twice before investing in collaboration technology solutions, which features advance security features.

Yes, cannibalization of revenue is major factor where the partner done make good money India.

Collaboration Solutions business is highly tech-intensive. How do you upskill your partners to help them tap more into the market opportunities?

In order to help our clients achieve their best and ensure their business growth, we provide them training on the recent updates and tools of Google Workspace. We make them ready to work in a cloud-based environment.

Have you recently made or plan to make any major investments in terms of channel expansions or product development in India and SAARC? 

As a cloud solution company, we have planned major investments in terms of channel expansions and also in product development in India and aboard. We have plans of expanding our business in the US and UK.

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