GapMaps has expanded datasets in GapMaps Live in India, providing brands with better insights and intelligence to strengthen their location decision-making. GapMaps Live is a simple-to-use location intelligence platform which helps organisations make better location decisions by integrating the latest socio demographic, prosperity, customer and competitor intel.
“Until now, access to quality data across Asia and the Middle East has been challenging for brands to make more informed location decisions,” said Anthony Villanti, GapMaps Managing Director and Founder. “These updated datasets ensure we provide our clients with more complete country coverage and the visualisation of key variables at different geographic levels.”
The new datasets now accessible in GapMaps Live across India include: Consuming Class; Gridded Population; Business Location Data (POI – Points of Interest; Traffic Data; and Retail Spending Data.
The expanded data directories in GapMaps Live across India ensures brands in fitness, fast food, café, convenience stores and shopping centres can access more accurateinsights to inform their store expansion strategies. GapMaps accesses mobile device or human movement data so brands can see where people spend their time and identify the relative population density between different locations.
Globally, GapMaps Live is used by more than 500 renowned brands across 23 countries in sectors such as QSR, café and fitness, helping them expand their store networks in Asia Pacific and the Middle East.