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Haier India expands its product portfolio with the launch of 83 new age products

Haier brings out 83 products across categories along with its plans to spearhead the IoT era in the home appliances industry. Augmenting its product range in major categories such as, refrigerators, air conditioners, washing machines, LED TVs and others, Haier is propelling its 2020 vision to strengthen its commitment to the Indian market.

The event which was held at Hyderabad International Convention Centre showcased Haier’s cutting edge smart home solutions across categories. Haier has always driven customer-inspired innovation and persistently identified the unaddressed requirements of its consumers by delivering products, which are relevant to their needs. With the expansion of its product portfolio to smart home solutions, the brand expects to continue its high growth momentum across categories in the future and serve the growing customer base across India. Haier showcased products across categories including; Air Conditioners, Washing Machines, Refrigerators, Televisions, Microwaves, Deep Freezers and Water Heaters. Some of the key products powered by IoT and AI included – Android and Google Certified Smart LED TVs, Wi-Fi enabled Washing Machine, the new Clean Cool Range of ACs with the largest indoor unit in the industry and Smart Refrigerators with an in-built LED screen installed in the door, among others.

Haier strives to further strengthen its customer base through an extensive retail network of large format stores, multi-brand outlets and a robust dealer network across India. At present, the company has a strong network of 20,000 dealers across India, in which around 2,000 are direct dealers and 18,000 indirect.

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